# Durable Organic Clothing Essentials Canadian Streetwear Brand Kuwalla Tee Drops Two Collections By Elena Rahman | Published 2021-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/canadian-streetwear-brand References: [kuwallatee](https://kuwallatee.com/) & [kuwallatee](https://kuwallatee.com/collections/organic-standards-line) Canadian streetwear brand, Kuwalla Tee, launches its new [Organic Standards capsule collection](https://www.trendhunter.com/trends/natura-collection). Featuring [everyday essentials](https://www.trendhunter.com/trends/organic-cotton), the new line boasts 100% organic cotton to align with the company's views on sustainability. Moreover, Kuwalla Tee's goal as a brand is to reduce waste and promote conscious consumption by creating standard, long-lasting styles. The Organic Standards Collection includes core hoodies, long sleeves, and tees in a variety of neutral colors and soft fabrics, fit for all four Canadian seasons. Kuwalla is available in over 400 retailers across Canada and the United States, including its online store. In addition to its all-season collection, Kuwalla Tee launched its [Spring/Summer 2021 collection](https://www.trendhunter.com/trends/corteiz-7), which includes essential basics in stonewashed and pastel colors. This collection focuses on expanding its color range for the brand's long-lasting styles. Image Credit: Kuwalla Tee ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 69% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Clothing:** The trend towards more sustainable clothing materials, like 100% organic cotton used by Kuwalla Tee, presents opportunities for brands to appeal to eco-conscious consumers. - **Minimalist Fashion:** Kuwalla Tee's focus on creating standard, long-lasting styles with neutral colors reflects the growing trend towards minimalist fashion that emphasizes function and versatility. - **Direct-to-consumer:** Kuwalla Tee's online store and availability in over 400 retailers across Canada and the United States highlights the growing trend towards direct-to-consumer retail models that prioritize convenience and accessibility. ### Sectors Adopting This - **Apparel and Fashion:** The apparel and fashion industry can innovate by using more sustainable materials and creating versatile styles that appeal to eco-conscious and minimalist consumers like Kuwalla Tee's collections. - **E-commerce:** The growing trend towards direct-to-consumer retail models presents opportunities for e-commerce companies to provide convenient and accessible shopping experiences like Kuwalla Tee's online store. - **Sustainability Consulting:** As more brands prioritize sustainability, there is a need for sustainability consulting firms to assist companies in implementing sustainable practices and materials, such as 100% organic cotton used in Kuwalla Tee's Organic Standards Collection. ## Related on Trend Hunter - [Spring-Ready Organic Apparel](https://www.trendhunter.com/trends/pac-collection.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Premium Cotton Bedding Collections](https://www.trendhunter.com/trends/tekla-3.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Capsule Streetwear Collection](https://www.trendhunter.com/trends/kowga-x-union-tokyo.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md)