# Prevailing Athletic Commercials The Canadian Paralympic 'Unstoppable' Commercial Inspires By Jennifer Gosnell | Published 2012-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canadian-paralympic-unstoppable References: [mostwatchedtoday](http://www.mostwatchedtoday.com/canadian-paralympics-committee-unstoppable/) & [laughingsquid](http://laughingsquid.com/running-unstoppable-amazing-ad-for-canadian-paralympic-committee/) Running past all the obstacles, all the hospital rooms and all the doctors, sports physicians and health care experts that helped him get to where he is is the star of the Canadian Paralympic 'Unstoppable' commercial, Paraplegic runner Alister McQueen. The [inspirational commercial](https://www.trendhunter.com/trends/it-takes-more-to-get-this-far) has a storytelling quality that is inspiring and motivational. The one-shot commercial captures the story of many paraplegic runners who have lost limbs from car accidents. McQueen's personal story actually involves a birth defect that required the removal of one of his legs. The strength that is shown in the commercial and the tireless energy is truly remarkable as McQueen makes his way around the track. The [Canadian Paralympic team](https://www.trendhunter.com/trends/fundraising-initiative) is set to appear in London England for the 2012 Paralympic Games from August 29th - Sept 9th. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 40% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Inspirational Athletic Commercials:** Commercials that showcase inspiring stories of athletes overcoming obstacles to succeed in their sports, creating a sense of empowerment among viewers. - **Inclusive Sports Marketing:** Marketing campaigns that feature athletes from diverse backgrounds, including those with disabilities, promoting inclusivity and breaking down barriers. - **Accessible Sporting Goods:** Developing sporting equipment and products that enable individuals with disabilities to participate in sports and physical activities with greater ease. ### Who This Affects Most - **Sports Marketing:** Creating commercials and marketing campaigns that connect with audiences through inspirational stories of athletes overcoming adversity. - **Physical Therapy and Rehabilitation:** Addressing the needs of patients with disabilities by developing new products and treatments to enhance their quality of life and improve their physical abilities. - **Sports Equipment Manufacturing:** Designing sporting goods that cater to diverse individuals and provide greater accessibility for people with disabilities. ## Related on Trend Hunter - [Accessible Sportswear Campaigns](https://www.trendhunter.com/trends/accessible-sportswear.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Inclusive Marathon Campaigns](https://www.trendhunter.com/trends/runner-321.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Paralympic Athlete-Celebrating Cereals](https://www.trendhunter.com/trends/nestl-cheerios.md) - [Inclusive Sport-Focused Partnerships](https://www.trendhunter.com/trends/canadian-paralympic-committee.md) - [Parent-Honoring Olympic Campaigns](https://www.trendhunter.com/trends/parents-of-team-canada-athletes.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Taekwondo Champion Sports Campaigns](https://www.trendhunter.com/trends/skylar-park.md)