# Inclusive Olympic Ads Canadian Tire's Heartwarming Ad Pays Tribute to the Canadian Olympic Team By Riley von Niessen | Published 2016-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/canadian-olympic-team References: [youtube](https://www.youtube.com/watch?v=xMvvuN9XlNA&list=PL1OWopmxBAOOXRSfHwqPOk5WoSLHr-gNV&index=1) & [canadiantire](http://www.canadiantire.ca/en.html?cid=KWGoogle_Brand_Canadian%20Tire%20Brand&gclid=CK7iiJvejs4CFYlkhgodd4sNLg&gclsrc=aw.ds) [Canadian Tire](https://www.trendhunter.com/trends/canadian-tire-and-tim-hortons) created a short commercial that pays tribute to the [Canadian Olympic team](https://www.trendhunter.com/trends/skipthedishes) in light of the Rio 2016 summer games. While the ad is only 30 seconds long, it instills its viewers with a sense of what Canadians value. Canadian Tire does this by depicting a variety of people standing up on their own podium, suggesting that each has a role in making the nation greater. This includes medical workers, a family of Syrian refugees, forest fighters, veterans and a representation of the Canadian Olympic team at the end. The company includes the hashtag #StandUpTall along with the ad as well, again telling its viewers to be proud of the connection they bare to a peaceful, inclusive and hardworking country. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 24% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Inclusive Advertising:** Opportunity for brands to create ads that celebrate diversity and inclusivity, resonating with a broader audience. - **Tribute Marketing:** The power of paying tribute to a cause or group, building emotional connections with consumers and boosting brand loyalty. - **Hashtag Campaigns:** Utilizing hashtags in advertising to encourage viewer engagement and social media participation, increasing brand visibility and reach. ### Industries Being Reshaped - **Sports Apparel:** Creating inclusive sports apparel lines that cater to a diverse range of athletes, disrupting the traditional market and promoting inclusivity. - **Advertising Agencies:** Opportunity for agencies to create campaigns that celebrate diverse cultures, challenging traditional advertising norms and fostering inclusivity. - **Non-profit Organizations:** Building tribute campaigns to honor and support various causes, encouraging donations and engagement from a wider audience. ## Related on Trend Hunter - [Parent-Honoring Olympic Campaigns](https://www.trendhunter.com/trends/parents-of-team-canada-athletes.md) - [Olympic Meal Delivery Campaigns](https://www.trendhunter.com/trends/skipthedishes.md) - [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md) - [Inclusive Sports Initiatives](https://www.trendhunter.com/trends/hockey-for-all.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Canadian Fan-Based Campaigns](https://www.trendhunter.com/trends/performance-enhancing-canadians.md) - [Nostalgic Hockey-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/hockey-song.md) - [Accessible Sportswear Campaigns](https://www.trendhunter.com/trends/accessible-sportswear.md) - [Hockey Hero-Celebrating Campaigns](https://www.trendhunter.com/trends/hockey-heroes.md)