# Canadian Non-Profit Organization-Supporting Campaigns RONA Foundation Debuts Build from the Heart By Kalin Ned | Published 2025-04-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/canadian-nonprofit-organization References: [newswire](https://www.newswire.ca/news-releases/the-rona-foundation-will-support-seven-canadian-ngos-as-part-of-its-2025-build-from-the-heart-campaign-872013410.html)  The [RONA Foundation](https://www.trendhunter.com/trends/build-from-the-heart) has launched its 2025 Build from the [Heart](https://www.trendhunter.com/trends/toques-from-the-heart) campaign, a nationwide initiative aimed at supporting seven Canadian non-profit organizations focused on improving housing accessibility and revitalizing living spaces for vulnerable populations. From April 21 to May 31, customers at [RONA+](https://www.trendhunter.com/trends/shop-in-shop) and corporate RONA stores can contribute to the fundraiser, with proceeds distributed among selected charities aiding victims of domestic violence, low-income families, and individuals with disabilities or mental health challenges. This year's Build from the Heart campaign introduces a new incentive — a 'Win Your Renovations' contest — where donors of $15 or more become eligible to win one of three RONA gift cards, including a grand prize of $25,000. Additionally, for the first time, RONA has partnered with major appliance brands, which will donate $5 per appliance sold during the campaign period. Image Credit: RONA Foundation ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 28% | Activity: 27% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Non-profit Fundraising Innovations:** The RONA Foundation's campaign exemplifies strategic partnership and incentivization in charity fundraising, providing a blueprint for enhancing donor engagement and contributions. - **Retail-charity Collaborations:** Collaborations between retailers and non-profits, like RONA's with major appliance brands, showcase a dual-benefit model that drives sales while supporting social causes. - **Housing Accessibility Initiatives:** Efforts by the RONA Foundation to support housing-related non-profits highlight an emerging focus on improving living conditions for vulnerable communities. ### Who This Affects Most - **Home Improvement Retail:** The industry is exploring innovative ways to integrate corporate social responsibility into business operations, as seen in RONA's fundraising campaign. - **Non-profit Sector:** RONA’s approach demonstrates how non-profits can leverage corporate partnerships and contests to amplify their reach and impact. - **Appliance Manufacturing:** Manufacturers are engaging in cause-related marketing by partnering with charitable campaigns to enhance brand image and customer loyalty. ## Related on Trend Hunter - [Philanthropic Housing Initiatives](https://www.trendhunter.com/trends/build-from-the-heart.md) - [Home Hardware Deliveries](https://www.trendhunter.com/trends/home-improvement-and-construction.md) - [Heartwarming Social Good Ads](https://www.trendhunter.com/trends/moments-that-count.md) - [Canadian Charity-Focused Campaigns](https://www.trendhunter.com/trends/canadian-charity.md) - [Mental Health-Centric Contest Campaigns](https://www.trendhunter.com/trends/carlton-cards.md) - [Charitable Holiday Initiatives](https://www.trendhunter.com/trends/ronald-mcdonald-house.md) - [Housing Crisis-Focused Campaigns](https://www.trendhunter.com/trends/lets-open-the-door.md) - [Charitable Holiday Coffees](https://www.trendhunter.com/trends/rmhc-canada.md) - [Empowering Homeless Youth Initiatives](https://www.trendhunter.com/trends/tradeworx.md)