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# Mushroom-Infused Maple Syrups
Forest Juice Mixes Canadian Maple Syrup, Reishi, Chaga & Turkey Tail

By Laura McQuarrie | Published 2022-09-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/canadian-maple-syrup
References: [wellandgood](https://www.wellandgood.com/rainbo-forest-juice/) & [rainbo](https://rainbo.ca/products/forest-juice)

![Mushroom-Infused Maple Syrups](https://cdn.trendhunterstatic.com/thumbs/488/canadian-maple-syrup.jpeg)

Forest Juice combines Canadian maple syrup with three [functional mushrooms](https://www.trendhunter.com/trends/milonga-yerba-mate): reishi, turkey tail and chaga, which is known as the "king of mushrooms" thanks to its incredible medicinal properties. With its earthy and sweet essence, this [mushroom-infused maple syrup](https://www.trendhunter.com/trends/renude-reishi-cacao) is ready to be used as a natural sweetener in everything from coffee and matcha to teas, energy balls, pancakes, granola and much more.

Functional foods offer health benefits beyond their basic nutritional value. This better-for-you maple syrup stands out for featuring antioxidant-rich [adaptogenic mushrooms](https://www.trendhunter.com/trends/organic-performance-mushrooms) that are known to help with reducing inflammation, enhance the body's resilience to stress, boost brain function, energy levels and to name a few benefits.

Rainbo's mushrooms are proudly cultivated in Canada, plus they're vegan, climate-neutral, non-GMO and B-Corp Certified.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 45% | Activity: 68% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Functional-food Syrups:** There is an opportunity for innovators to create more functional-food syrups, by using maple syrup as a base and adding in other beneficial ingredients.
- **Adaptogenic Ingredients:** More and more products could incorporate adaptogenic ingredients, such as mushrooms, into their recipes to offer additional health benefits for consumers.
- **Sustainable Agriculture:** Focusing on sustainable agriculture and cultivating mushrooms that are both beneficial for human health and the environment could be a disruptive innovation in the agricultural industry.

### Industries Being Reshaped

- **Food and Beverage Industry:** The food and beverage industry can create more functional and health-focused products by incorporating adaptogenic mushrooms and other beneficial ingredients into their offerings.
- **Health and Wellness Industry:** The health and wellness industry can benefit from the growing popularity and demand for functional foods, such as mushroom-infused maple syrup, by incorporating these ingredients into their products.
- **Agricultural Industry:** Sustainable agriculture could be a disruptive innovation in the agricultural industry, as more consumers are seeking out products that are both beneficial for human health and the environment.

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