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# Investment Metrics Webinars
The 'Social Measurement Use Among Canadian Impact Investors' Study

By Tiana Reid | Published 2013-02-22 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/canadian-impact-investors
References: [eventbrite](http://www.eventbrite.com/event/5343931844) & [socialfinance](http://socialfinance.ca/)

Social Finance.ca is presenting a webinar called "Social Finance Connects: Social Impact Measurement Use Among Canadian Impact Investors," which is also available in French, 'Utilisation la mesure de l’impact social chez les investisseurs d’impact canadiens.' It will take place on Thursday, February 28 during the lunch hour (12pm to 1pm EST) and the registration is free.

The webinar, which will include the co-founder of [Venture Deli](https://www.trendhunter.com/trends/venture-vault) (which we've covered on SocialBusiness.org in the past) and Purpose Capital, is based on a study also called "Social Impact Measurement Use Among Canadian Impact Investors." Often, Canadians who are active in the online social entrepreneurship realm don't get country-specific advice so this is a tool many impact investors and entrepreneurs will take advantage of.

**Contact Information**
SocialFinance.ca [website](http://socialfinance.ca/)
SocialFinance.ca on [Facebook](https://www.facebook.com/socialfinance)
SocialFinance.ca on [Twitter](https://twitter.com/socialfinance)
SocialFinance.ca on [LinkedIn](http://www.linkedin.com/groups/Social-Finance-1928860?gid=1928860)

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 8% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Social Impact Measurement:** Disruptive innovation opportunity: Developing advanced tools and systems for measuring the social impact of investments.
- **Online Social Entrepreneurship:** Disruptive innovation opportunity: Creating a platform for Canadians to access country-specific advice and support in the online social entrepreneurship realm.
- **Impact Investing:** Disruptive innovation opportunity: Designing new financial products and services that align with the values and goals of impact investors.

### Industries Being Reshaped

- **Finance:** Disruptive innovation opportunity: Integrating social impact measurement into traditional financial practices and creating new investment strategies.
- **Technology:** Disruptive innovation opportunity: Building digital platforms and algorithms that facilitate online social entrepreneurship and impact investing.
- **Consulting:** Disruptive innovation opportunity: Providing specialized consulting services to help impact investors and entrepreneurs navigate the complex landscape of social finance.

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