# Law-Inspired Rolling Papers Leaf Forward Celebrates by Using Canada's Cannabis Act as Papers By Kalin Ned | Published 2018-10-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/canadas-cannabis-act References: [designtaxi](https://designtaxi.com/news/402021/Canada-s-Cannabis-Act-Gets-Lit-As-Rolling-Papers-To-Celebrate-Legalization/) & [vimeo](https://vimeo.com/295601268) On October 17th, Canada's Cannabis Act (or Bill C-45) passed and recreational marijuana became legal in the country. To celebrate this milestone, Leaf Forward — the North's first marijuana business accelerator, launches a product that references the law directly. In partnership with creative agency Rethink, the company took the 152-paged document and transformed it into rolling papers. The campaign is hilarious, punny and direct, with a strong affiliation to politics. Canada's Cannabis Act rolling papers are printed with non-toxic ink and distributed in a package with a design that mimics the appearance of official government documents. Through this initiative, Leaf Forward and Rethink are quite literally giving Canadians the chance to "pass the bill." From a marketing standpoint, the campaign is engaging by way of its unique and socially relevant presentation, as well as incredibly shearable. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Cannabis-themed Products:** There is an opportunity for businesses to create innovative and unique products that incorporate cannabis themes, such as the cannabis-themed rolling papers. - **Socially Relevant Marketing:** Businesses can leverage current events and social issues to create engaging marketing campaigns that resonate with their target audience, just like the Leaf Forward campaign celebrating Canada's Cannabis Act. - **Government-inspired Design:** There is potential for businesses to design products or packaging that mimic the appearance of official government documents, as seen with the package design of Leaf Forward's cannabis rolling papers. ### Sectors Adopting This - **Cannabis Industry:** Businesses in the cannabis industry can explore opportunities to develop creative and innovative cannabis-themed products that appeal to consumers. - **Marketing and Advertising Industry:** Marketing and advertising professionals can utilize socially relevant topics and current events to create compelling campaigns for their clients. - **Packaging Industry:** The packaging industry can innovate by designing products or packaging that replicate the appearance of official documents, providing a unique and attention-grabbing experience for consumers. ## Related on Trend Hunter - [Hemp-Based Cannabis Wraps](https://www.trendhunter.com/trends/zigzag-launched.md) - [420-Inspired Pizza Promotions](https://www.trendhunter.com/trends/pizza-pre-rolls.md) - [4/20-Inspired Pizza Promotions](https://www.trendhunter.com/trends/pizza-pizza-2.md) - [Rose Extract-Infused Rolling Papers](https://www.trendhunter.com/trends/rose-wraps.md) - [Revamped Cannabis Pre-Rolls](https://www.trendhunter.com/trends/redecan.md) - [Dispensary-Friendly Voting Campaigns](https://www.trendhunter.com/trends/toke-the-vote.md) - [Botanically Blended Pre-Rolls](https://www.trendhunter.com/trends/botanically-blended-prerolls.md) - [Unique Cannabis Packaging](https://www.trendhunter.com/trends/the-summer-6pack.md) - [Sleek Cannabis Necessities](https://www.trendhunter.com/trends/canabis-necessities.md)