# Winter Jacket VR Activations Canada Goose's Virtual Reality Has Avatars Exploring California By Ell Smith | Published 2020-12-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/canada-gooses-virtual-reality References: [adweek](https://www.adweek.com/brand-marketing/canada-gooses-vr-experience-takes-shoppers-on-a-surreal-tour-of-southern-california/) & [canadagoose](https://www.canadagoose.com/ca/en/home-page?cmpid=1460267232&medium=cpc&source=google&agp=62163889132&cre=483358594494&kid=canada%20goose&mtype=e&pla=&merchant_id=&product_id=&country=&gclid=CjwKCAiAiML-BRAAEiwAuWVggnXFJ7gD9Sa4yYVWjI2bwUlVWZGIJIb5E2FoShSeZNCwNPLIaDn6mBoCWWEQAvD_BwE&gclsrc=aw.ds) [Canada Goose's](https://www.trendhunter.com/trends/snow-room) virtual reality experience takes consumers on a trip to three different California climates, enabling them to test out the different jacket styles offered through the label. This Pandemic-friendly experience invites guests to create avatars of themselves wearing their choice of [Canada Goose's jacket](https://www.trendhunter.com/trends/snow-goose-by-canada-goose). Guests can then wear their VR jacket as they explore different attractions, including Santa Monica Pier, the Hollywood Sign, Joshua Tree and Big Bear. According to the brand, this [virtual reality activation](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment) helps the consumer better visualize what gear they need for their upcoming getaways, whether it be city-based or nature-bound. This move speaks to the brand's move toward changing consumer desires that have arisen due to the COVID-19 pandemic. Image Credit: Canada Goose/The Webster ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 68% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality Apparel Experiences:** Canada Goose's VR activation showcases the potential for brands to use virtual reality technology to allow customers to try on and experience products remotely. - **Avatar Customization in Virtual Reality:** The ability for guests to create personalized avatars in the VR experience demonstrates the opportunity for brands to offer customizable options and enhance the level of immersion for customers. - **Pandemic-friendly Retail Experiences:** This VR activation illustrates how brands can adapt to the challenges presented by the COVID-19 pandemic by providing safe and engaging virtual experiences for customers. ### Sectors Adopting This - **Apparel and Fashion:** The Canada Goose VR activation highlights the potential for the fashion industry to leverage virtual reality technology to offer unique and interactive shopping experiences. - **Travel and Tourism:** By allowing customers to virtually visit different California attractions, the VR activation presents an opportunity for the travel and tourism industry to showcase destinations and create immersive pre-travel experiences. - **Technology and Software Development:** The use of virtual reality technology in this activation demonstrates the need for advancements in software development and VR hardware to create realistic and seamless experiences for consumers. ## Related on Trend Hunter - [Snowstorm Simulation Shops](https://www.trendhunter.com/trends/snow-room.md) - [Luxury Outwear Programs](https://www.trendhunter.com/trends/modernhaus-soho.md) - [Augmented Outerwear Mirrors](https://www.trendhunter.com/trends/zero10-mirror.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md) - [Metaverse Apparel Campaigns](https://www.trendhunter.com/trends/pacsun-springsummer-2022.md) - [Tactile Summer Capsules](https://www.trendhunter.com/trends/wild-horizon.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md)