# Humorous Great North Promos Eric McCormack is Discouraged in 'Canada For Fun' Tourism Campaign By Katherinev123 | Published 2012-06-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/canada-for-fun References: [brandchannel](http://www.brandchannel.com/home/post/2012/06/27/Canada-for-Fun-062712.aspx) & [nbcnewyork](http://www.nbcnewyork.com/brchannel/Canada-For-the-Fun-of-It-158153515.html) Canada has delivered many great comedians and actors, including Will & Grace star Eric McCormick, who appears in a new [tourism campaign](https://www.trendhunter.com/trends/look-for-the-leaf) called 'Canada For Fun.' The campaign comprises funny video spots of McCormick discouraged by the fact the two American consultants he is working with on the campaign don't know much about Canada, aside from the stereotypes, of course. In the first spot, McCormick is forced to wear snowshoes and a big parka, with skates around his neck and holding a [hockey stick](https://www.trendhunter.com/trends/beard-in-a-box). He says, "You know that there's more to Canada than just snow and hockey, right?" The Canada For Fun campaign aims to showcase just "why Canada is such a fun place to visit" and has just been released in New York on [NBC](https://www.trendhunter.com/trends/wordle-game-show)-owned television stations, says Brand Channel. You can also watch more of the videos for the campaign at CanadaForFun.com. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 31% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Comedic Tourism Campaigns:** Opportunities for other countries to create comedic tourism campaigns featuring famous actors or comedians to draw in tourists. - **Cultural Education Campaigns:** Opportunities for tourism boards to create educational campaigns to break down stereotypes and showcase other aspects of their country's culture. - **Partnership Marketing Campaigns:** Opportunities for companies to showcase partnerships with their clients in creative marketing campaigns to promote products or services together. ### Sectors Adopting This - **Travel & Tourism Industry:** Opportunities for the travel and tourism industry to use comedic campaigns to draw in tourists and break down stereotypes. - **Entertainment Industry:** Opportunities for the entertainment industry to partner with companies and participate in creative marketing campaigns to promote products or services together. - **Advertising Industry:** Opportunities for advertising agencies to create comedic and educational campaigns for tourism boards and other industries looking to break down stereotypes and draw in customers. ## Related on Trend Hunter - [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Cinematic Canadian Hotel Campaigns](https://www.trendhunter.com/trends/make-special-happen.md) - [Hotel Reward Campaigns](https://www.trendhunter.com/trends/check-into-more.md) - [Nostalgic Hockey-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/hockey-song.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Canadian Fan-Based Campaigns](https://www.trendhunter.com/trends/performance-enhancing-canadians.md)