# Up-North Olympian Gear The Canada 2012 Olympic Apparel Released by The Bay is Sporty Chic By Trenton Millar | Published 2012-07-16 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/canada-2012-olympic References: [thebay](http://www.thebay.com/eng/hbccollections-olympiccollection-thebay) With the Summer Olympics just around the corner, it's time for Canadians to get acquainted with the Canada 2012 Olympic team apparel. Designed by one of the most [iconic Canadian companies](https://www.trendhunter.com/trends/molson-and-roots) in existence, The [Hudson's Bay Company](https://www.trendhunter.com/trends/cat-jack-clothing), Canada's best athletic apparel will be traveling to London alongside the country's best athletes. The Canada 2012 Olympic apparel is modeled by several of Canada's top Olympians. The denim jacket is covered in patches and badges, a theme throughout the collection, and is a piece that Canadians will be able to keep in their wardrobe for years as a fashionably patriotic staple. Another stand-out piece is the pull-over hoodie. This look also incorporates the patches motif and is great to show patriotism while looking casual and stylish. The Hudson's Bay Company has created a collection that is completely Canadian in every way. Like last year, the Canada 2012 Olympic apparel will be a favorite among national uniforms. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 96% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### What Makes This Trend Stand Out - **Sporty-chic Apparel:** The trend towards sporty-chic apparel presents opportunities to combine style and comfort, creating fashion pieces that are both functional and aesthetically pleasing. - **Patriotic-themed Clothing:** The rise in demand for patriotic-themed clothing provides opportunities for fashion brands to create stylish pieces that allow consumers to show national pride in a unique way. - **Athleisure Wear:** The athleisure wear trend, which blurs the line between workout clothes and everyday wear, allows for new designs that prioritize function and comfort without sacrificing style. ### Sectors Adopting This - **Fashion Retail:** The fashion retail industry has the opportunity to invest in sportswear collections that focus on both functionality and aesthetics, tapping into the rising demand for sporty-chic fashion. - **Athletic Apparel:** The athletic apparel industry can innovate by incorporating patriotic themes into their designs, catering to consumers' desire to show national pride through their clothing choices. - **Sporting Goods:** The sporting goods industry can expand into athleisure wear by offering high-quality, stylish sportswear that consumers can wear both to work out and in everyday settings. ## Related on Trend Hunter - [Transformative Olympic Kits](https://www.trendhunter.com/trends/team-canada-kit.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Olympics-Inspired Running Shoes](https://www.trendhunter.com/trends/womens-running-shoe.md) - [Performance-Driven Competitive Attires](https://www.trendhunter.com/trends/curling-national-team.md) - [Olympic Capsule Apparel](https://www.trendhunter.com/trends/eam-usa-limited-capsule.md) - [Black-Tonal Olympian Denim](https://www.trendhunter.com/trends/black-kinetic-denim.md) - [Carbon-Neutral Olympic Outfits](https://www.trendhunter.com/trends/official-outfit-for-team-china.md) - [Fully Recycled Olympic Wear](https://www.trendhunter.com/trends/recycle-based-Olympic-polo.md) - [Greek Olympic Outwear Sponsors](https://www.trendhunter.com/trends/hellenic-olympic-committee.md)