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# Paper-Based Can Carriers
The Fishbone Can Carrier System Replaces Single-Use Plastic Ring Handles

By Laura McQuarrie | Published 2020-12-09 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/can-carrier
References: [prnewswire](https://www.prnewswire.com/news-releases/atlantic-packaging-announces-fishbone-recyclable-can-carrier-system-301187625.html) & [fishbone](https://fishbone.com)

Atlantic Packaging's Fishbone is a recylable can carrier system that was created to replace plastic ring handles. The curbside recyclable and biodegradable solution was developed to offer a more environmentally friendly alternative to [single-use plastic beverage packaging](https://www.trendhunter.com/trends/vilsa), which is known to cause harm to marine birds and animals, and the environments they inhabit.

By replacing single-use plastic with a [paper-based can carrier alternative](https://www.trendhunter.com/trends/paperseal-pressed), Atlantic Packaging not only helps to join the fight against plastic but also use less material in general. Although paper-based, the can carrier system boasts a [compostable water-based barrier coating](https://www.trendhunter.com/trends/holy-carp-packaging) for moisture resistance. Available for four- and six-pack formats, the can carriers help to remove microplastics from circulation and protect vulnerable ecosystems.

Image Credit: Atlantic Packaging

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 65% | Activity: 34% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Plastic-free Packaging:** The trend towards eliminating plastic from packaging materials presents opportunities for compostable paper-based alternatives like the Fishbone Can Carrier System.
- **Sustainable Packaging:** As consumers demand more environmentally-friendly packaging, there is a growing trend towards developing sustainable packaging options like the compostable Fishbone Can Carrier System.
- **Circular Economy Solutions:** The circular economy trend to reduce waste and repurpose materials provides an opportunity to replace plastic single-use can carriers with alternative materials like the Fishbone's compostable paper-based solution.

### Industries Being Reshaped

- **Beverage Industry:** As the beverage industry faces pressure to adopt more environmentally-friendly packaging options, compostable can carriers like the Fishbone offer a sustainable solution.
- **Retail Industry:** The retail industry has an opportunity to reduce plastic waste by offering paper-based, compostable packaging options like the Fishbone Can Carrier System.
- **Packaging Industry:** The push towards sustainable packaging alternatives presents a disruptive innovation opportunity for packaging companies to create and offer eco-friendly solutions like the Fishbone's compostable paper-based can carrier.

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