# Vintage Women's Sportswear Sporty & Rich Partners with adidas to Launch New 'Campus 80s' Capsule By Niko Pajkovic | Published 2022-11-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/campus-80s References: [modern-notoriety](https://www.modern-notoriety.com/sporty-rich-adidas-originals-collction-release-date/?utm_source=feedly&utm_medium=rss&utm_campaign=sporty-rich-adidas-originals-collction-release-date) & [sportyandrich](https://www.sportyandrich.com/) [Sporty & Rich](https://www.trendhunter.com/trends/handball-spezials), a vintage-inspired womenswear label founded by Emily Oberg, has teamed up with [adidas](https://www.trendhunter.com/trends/sporty-rich-1) to launch a new apparel collection called 'Sporty & Rich x adidas Campus 80s.' Overall, the new selection of garments draws inspiration directly from Sporty & Rich's wellness and self-care ethos while integrating adidas vintage sportswear staples, Headlining the collection is a series of new footwear items, which includes three sneaker models: a burgundy version of the 'Campus 80s,' a green and white '[Samba](https://www.trendhunter.com/trends/1000-back) OG,' and a white and tri-colored 'Stan Smith.' All of the shoes are made from premium materials and feature a distinct luxe feel. In addition to footwear, another standout item in the collection is the 'Firebird Tracksuit.' The tracksuit draws inspiration from those commonly worn in the 1980s. Image Credit: Sporty & Rich ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 54% | Activity: 49% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Vintage Women's Sportswear:** Opportunities for developing new collaborations and collections with a focus on vintage-inspired womenswear and self-care ethos. - **Luxury Sneakers:** Opportunities for creating high-end, premium sneakers that draw inspiration from vintage sportswear staples. - **Retro Tracksuits:** Opportunities for designing tracksuits that draw inspiration from those commonly worn in the 1980s. ### Where This Applies - **Fashion Industry:** Opportunities for fashion brands to collaborate and launch new apparel collections that cater to vintage-inspired sportswear and self-care ethos. - **Athletic Footwear Industry:** Opportunities for athletic footwear brands to innovate and develop high-end, luxury sneakers that draw inspiration from vintage sportswear staples. - **Athleisure Industry:** Opportunities for athleisure brands to design retro tracksuits that cater to the growing demand for vintage-inspired athletic apparel. ## Related on Trend Hunter - [College-Inspired Footwear Collections](https://www.trendhunter.com/trends/handball-spezials.md) - [Vintage Suede-Accented Shoes](https://www.trendhunter.com/trends/sporty-rich-1.md) - [Luxury Hotel-Inspired Varsity Collections](https://www.trendhunter.com/trends/the-carlyle-hotel.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Sporty Heritage Leisurewear](https://www.trendhunter.com/trends/47-x-sporty-rich-new-york-yankees.md) - [Hotel-Inspired Apparel Collabs](https://www.trendhunter.com/trends/sporty-rich1.md) - [Nostalgic Timeless Sports Apparel](https://www.trendhunter.com/trends/reebok-x-anine-bing.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Vintage Style Collaborative Apparel](https://www.trendhunter.com/trends/wales-bonner-3.md)