# Recreational Cash Campaigns These Campos Invest Ads Question Your Fiscal Virtues By Amelia Roblin | Published 2011-10-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/campos-invest-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/campos_invest_climber) & [longplay360.br](http://www.longplay360.com.br/) The intention behind these Campos Invest ads is to bring the world of finance into everyday life. For many people, dealing with large sums of money is a complex and stressful venture, but this [Brazilian bank](https://www.trendhunter.com/trends/more-human) strives to make it seem like second nature. This is accomplished in a couple of ways. Firstly, the Longplay [360](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim) advertising agency literally combined cash with common activities. Instead of picturing important historical characters' faces on the front of these bills, they depict counterfeit-proof printed illustrations of one man fishing and another [rock climbing](https://www.trendhunter.com/trends/engineered-for-whatever-ad). Next, each of the prints reads a statement that causes the viewer to question his own principles. The virtues of courage and patience are addressed in these Campos Invest ads, encouraging the public to engage with their assets the way they do with other aspects of life. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Recreational Cash:** Exploring the concept of incorporating leisure activities into the financial world. - **Counterfeit-proof Illustrations:** Using creative printed designs on currency to enhance security measures. - **Challenging Principles:** Prompting individuals to reevaluate their financial values through thought-provoking statements. ### Where This Applies - **Banking:** Opportunity for banks to create innovative campaigns that demystify finance and make it more relatable. - **Advertising:** Potential for advertising agencies to leverage creative approaches in designing currency and communicating financial messages. - **Security:** Demand for innovative counterfeit-proof techniques to enhance the security of banknotes. ## Related on Trend Hunter - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Heartwarming Bank Campaigns](https://www.trendhunter.com/trends/next-thing-you-know.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Cinematic Finance Campaigns](https://www.trendhunter.com/trends/your-money-your-move.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)