# Summer-Suited Wine Ranges Campo Viejo Contemporary Includes the Blanco and Rose Options By Michael Hemsworth | Published 2026-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/campo-viejo-contemporary References: [kamcity](https://www.kamcity.com/namnews/products-promotions/campo-viejo-introduces-lighter-style-rioja-variants/) & [campoviejo](https://www.campoviejo.com)  The [Campo Viejo Contemporary](https://www.trendhunter.com/trends/campo-viejo) wines have been debuted as a series of lighter, summer-suited refreshments that are ideal for enjoying during the warm weather season. The wines include the Blanco and Rose options that each come in with a 10.5% ABV to work well for casual sipping with a variety of light fare. The wines were developed through research and experimentation, and balance out their fresh profiles with a lower alcohol content that taps into consumer interest in products with a lower ABV. The wines will make their debut at [Sainsbury's](https://www.trendhunter.com/trends/mini-box-wine-range) starting June 10, 2026 for £9.50 per bottle. Global Brand Director at [Vinarchy](https://www.trendhunter.com/trends/vinarchy) Lucy Bearman commented on the Campo Viejo Contemporary range saying, "With Campo Viejo Contemporary, we’re delighted to bring something new to Campo Viejo wine lovers old and new, while tapping into the growing appetite for lighter wine styles and rosé. This range shows a lighter side of Spanish Rioja, while still carrying the quality and character people expect from Campo Viejo and the region." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 24% | Activity: 19% | Freshness: 80% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Lower-abv Wines:** Consumer preference for moderation is creating space for premium wines that preserve regional character while offering lighter alcohol profiles for everyday occasions. - **Seasonal Sipping:** Warm-weather wine launches are reframing category innovation around freshness, chilled formats, and lighter pairings that suit casual outdoor consumption. - **Contemporary Rioja:** Traditional wine regions are being reinterpreted through approachable blanco and rosé expressions that broaden appeal beyond heritage red varietals. ### Where This Applies - **Wine and Spirits:** A shift toward lighter styles is expanding portfolio architecture for producers focused on relevance with moderation-minded drinkers and younger wine consumers. - **Grocery Retail:** Supermarket exclusives and seasonal shelf placements give mainstream retailers a testing ground for premium-but-accessible beverage innovation. - **Hospitality:** Restaurants and bars gain lower-alcohol wine options that fit daytime service, patio drinking, and food-led social occasions without sacrificing perceived quality. ## Related on Trend Hunter - [Latino-Inspired Wines](https://www.trendhunter.com/trends/convinda.md) - [Eco-Friendly Rose Wine Packaging](https://www.trendhunter.com/trends/vinca-organic-pale-ros.md) - [Bright White Wine Blends](https://www.trendhunter.com/trends/bota-box-brightside.md) - [Barrel-Aged Rosé Releases](https://www.trendhunter.com/trends/gran-vino-rosado.md) - [Premium Organic Cava Offerings](https://www.trendhunter.com/trends/juv-camps.md) - [Mid-Strength Wine Ranges](https://www.trendhunter.com/trends/future-chteau.md) - [Contemporary Provence Rosés](https://www.trendhunter.com/trends/pure-cuvee-rose.md) - [Summer-Ready Canadian Wine Releases](https://www.trendhunter.com/trends/the-grange-of-prince-edward.md) - [UK-Targeted Californian Wines](https://www.trendhunter.com/trends/cabana-california-ros.md)