# Vegan Campfire-Inspired Ice Creams Salt & Straw Launched a New Camping Series Ice Cream Line By Grace Mahas | Published 2019-07-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/campfireinspired-ice-cream References: [vegnews](https://vegnews.com/2019/6/bbq-sauce-flavored-vegan-ice-cream-debuts-for-campfire-season) Salt & Straw, a Portland-based ice cream company, recently introduced a new flavor of vegan, campfire-inspired ice cream -- the 'Berries, Beans, & BBQ Sauce.' It features a unique blend of ingredients for a tantalizing taste made from white bean-based ganache, spicy strawberry BBQ sauce and a black raspberry ice cream base. The Berries, Beans, & BBQ Sauce ice cream is the perfect addition to any hot, summer day. "This camping series dives right into our memories from childhood, all piled in a van, spending our summer nights around the campfire with friends and family,” Salt & Straw CEO and co-founder Kim Malek said. A portion of the proceeds will be donated to the [National Park Foundation](https://www.trendhunter.com/trends/bushs-beans-national-park-foundation) to ensure future generations can enjoy a campfire with family and friends. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Campfire-inspired Ice Creams:** There is a growing opportunity to innovate the ice cream industry by experimenting with unique flavor blends inspired by summer camping experiences. - **Vegan Ice Creams:** The rise of veganism provides opportunities for ice cream companies to create plant-based alternatives that cater to a growing market of consumers. - **Charitable Food Offerings:** Food and beverage companies can utilize social responsibility to create charitable product offerings that align with their values and allow them to give back to the community. ### Sectors Adopting This - **Ice Cream:** Ice cream companies may consider exploring new and unique blends of flavors or plant-based alternatives to cater to diverse dietary preferences. - **Vegan Food:** The growing demand for vegan food products presents disruptive innovation opportunities for the food industry by creating plant-based alternatives that meet the changing preferences of consumers. - **Charity and Social Responsibility:** Businesses in any industry can take advantage of charitable food offerings to showcase their social responsibility, strengthen brand image and create positive impact on the community. ## Related on Trend Hunter - [Jammy Ice Cream Collections](https://www.trendhunter.com/trends/the-berries-series.md) - [Berry Ice Cream Collections](https://www.trendhunter.com/trends/berry-ice-cream.md) - [Cornbread Berry Ice Creams](https://www.trendhunter.com/trends/huckleberry-cornbread-pudding.md) - [Vegetal Ice Cream Collections](https://www.trendhunter.com/trends/the-farmers-market-series.md) - [Decadent Vegan Frozen Treats](https://www.trendhunter.com/trends/dairyfree-decadence-series.md) - [Elevated Americana Ice Creams](https://www.trendhunter.com/trends/the-cookbook-series.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Upcycled Holiday Ice Creams](https://www.trendhunter.com/trends/salt-straws-holiday-series.md) - [Vegan-Friendly Frozen Desserts](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series.md)