# Campfire Snack Syrups Sweetbirds Offer Consumers The Taste of S'more Sandwiches In a Sweetener By M | Published 2016-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/campfire-snack References: [foodbev](http://www.foodbev.com/news/sweetbird-launches-new-smores-syrup-for-hot-beverages/) & [hellosweetbird](http://hellosweetbird.com/) S'mores is a beloved campfire snack that many consumers enjoy making rustically by a fire during the summer season, and food brand Sweetbird has put together a syrup for desserts and drinks inspired by the treat. The syrup is able to capture the taste of marshmallows, chocolate and graham crackers all in one with an undertone of smokey aroma to authentically recreate the dessert in a new format. The syrup provides a large flavor profile that captures the essence of the dessert in a much lighter and potent format. The syrup is designed to make the taste of S'mores a year-round flavor that can be added to drinks such as coffees, hot chocolates and lattes as well as baked goods. The syrup is made using natural ingredients and is certified vegan. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 33% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Campfire-inspired Syrups:** The creation of campfire-inspired syrups unlocks new possibilities for enhancing the flavor profiles of desserts and beverages. - **Year-round S'mores Flavor:** The year-round availability of the S'mores flavor opens up opportunities for brand extensions in the food and beverage industry. - **Vegan Alternatives:** The use of vegan ingredients in the syrup meets the growing demand for plant-based options in the food and beverage sector. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore incorporating campfire-inspired syrups into their product offerings to create unique and enticing flavors. - **Coffee and Specialty Beverages:** Coffee shops and specialty beverage establishments can leverage the year-round s'mores flavor to attract customers and differentiate their offerings. - **Bakery and Confectionery:** Bakeries and confectioneries can incorporate the campfire-inspired syrup into their products, such as cakes, pastries, and ice creams, to provide a nostalgic twist to their offerings. ## Related on Trend Hunter - [Nutritious Campfire Confection Snacks](https://www.trendhunter.com/trends/smore-snack.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Campfire Treat-Flavored Liqueurs](https://www.trendhunter.com/trends/baileys-smores.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Campfire Confection Coffee Creamers](https://www.trendhunter.com/trends/dairy-coffee-creamer.md) - [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md) - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [Syrup Brand Flavor Additions](https://www.trendhunter.com/trends/monin-syrups.md) - [Premium S'mores Whiskeys](https://www.trendhunter.com/trends/mash-mallow.md)