# Campfire Treat Cold Brews Philz Coffee Has a New Campfire S’Mores Cold Brew for Summer By Katherine Pendrill | Published 2026-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/campfire-smores-cold-brew References: [qsrmagazine](https://www.qsrmagazine.com/news/philz-coffee-rolls-out-campfire-smores-and-peanut-butter-cup-cold-brew-flavors/)  [Philz Coffee](https://www.trendhunter.com/trends/salted-butterscotch) is welcoming summer with two fresh new takes on its signature cold brew: the new [Campfire S’Mores](https://www.trendhunter.com/trends/smore-cold-brew-singles) Cold Brew and new Peanut Butter [Cup](https://www.trendhunter.com/trends/campfire-peanut-butter-cup-ice-cream) Cold Brew. Perfect for the long hot days ahead, Philz's new cold brew drinks are cool, refreshing, and totally tasty. The first of the new drinks, the Campfire S’Mores Cold Brew, combines Philtered Soul Cold Brew with cream, marshmallow swirl, cinnamon, mini marshmallows, and cocoa. On the other hand, the new Peanut Butter Cup Cold Brew, pairs Philtered Soul Cold Brew with cream, a peanut butter swirl, and cocoa powder on top. While both drinks are promoted as cold brew options, they are also available hot. As Jessica Mitchell, VP of Marketing at Philz Coffee, says of the new offerings, "Summertime is about slowing down and enjoying the little moments. With this new menu, we’re inviting our community to experience a sense of nostalgia through familiar, feel-good flavors, reimagined the Philz way—so they can relive a little magic, one sip at a time.” Image Credit: Philz Coffee ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 91% | Activity: 92% | Freshness: 76% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Dessert-inspired Cold Brews:** Coffee menus are increasingly borrowing from confectionery and bakery favorites, creating room for premium beverages that blur the line between café staples and indulgent treats. - **Nostalgic Flavor Innovation:** Familiar childhood flavors such as s’mores and peanut butter cups are becoming modern beverage cues, signaling potential for emotionally resonant products that connect memory with everyday refreshment. - **Seasonal Comfort Beverages:** Limited-time summer drinks with cozy flavor profiles highlight a shift toward year-round comfort positioning, where brands can differentiate through unexpected seasonal reinterpretations. ### Industries Being Reshaped - **Coffee Shops:** Specialty cafés are expanding beyond traditional espresso and cold brew formats, with layered flavor builds offering new ways to increase menu excitement and perceived value. - **Foodservice:** Restaurants and beverage operators can benefit from dessert-forward drink concepts that function as both refreshment and treat, strengthening add-on potential during seasonal promotions. - **Packaged Beverages:** Ready-to-drink coffee brands have an opening to translate café-style nostalgic flavors into convenient formats that deliver indulgence without requiring in-store preparation. ## Related on Trend Hunter - [Comforting Vanilla Cafe Drinks](https://www.trendhunter.com/trends/vanilla-drinks.md) - [Seasonal Cold Brew Creations](https://www.trendhunter.com/trends/salted-butterscotch.md) - [Icy Winter Cafe Menus](https://www.trendhunter.com/trends/philz-coffee-winter-menu.md) - [Buttery Cold Cafe Drinks](https://www.trendhunter.com/trends/pjs-coffee-southern-butter-pecan.md) - [Pumpkin Foam-Topped Cold Brew](https://www.trendhunter.com/trends/double-pumpkin-cold-brew.md) - [Cozy Spiced Cafe Menus](https://www.trendhunter.com/trends/fall-beverage-menu.md) - [Summery Butter Pecan Beverages](https://www.trendhunter.com/trends/butter-pecan-velvet-ice.md) - [Cozy Dessert-Inspired Cafe Drinks](https://www.trendhunter.com/trends/beans-brews-coffeehouse.md) - [Caramel-Rich Cafe Beverages](https://www.trendhunter.com/trends/philz-coffee-next-level-caramel.md)