# Campfire-Inspired Desserts Cracker Barrel is Now Serving a Decadent Campfire S'more Dessert By Laura McQuarrie | Published 2017-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/campfire-smore References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/06/New-on-the-menu-060217/Cracker-Barrel.aspx?TipID=9) & [crackerbarrel](https://www.crackerbarrel.com/menu/seasonal/desserts) To round out its assortment of [Campfire](https://www.trendhunter.com/trends/chocolate-tuxedo) Meals—which includes corn, potatoes and other vegetables that are cooked and served in aluminum foil—[Cracker Barrel](https://www.trendhunter.com/trends/cracker-barrel-old-country-store) recently expanded its offerings to include a Campfire S'more dessert. The decadent campfire-inspired dessert features a graham cracker-based [Hershey's](https://www.trendhunter.com/trends/hersheys-smores-mcflurry) chocolate brownie that is topped with a toasted marshmallow and a melted Hershey'c milk chocolate bar. On the side of the dessert dish is a single scoop of vanilla ice cream that is drizzled with Hershey's Special Dark Syrup. The menu item is in line with a number of new releases across the restaurant industry that incorporate popular products from confectionery brands that will be irresistible to those with a sweet tooth and a desire to rediscover a favorite snack in a new way. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 72% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Campfire-inspired Desserts:** The rise of campfire-inspired desserts is creating an opportunity for restaurants and bakeries to create unique menu items that cater to customers' nostalgia and love for classic snacks. - **Brand-driven Menu Items:** The incorporation of popular confectionery brands into menu items is a trend that restaurants can leverage to attract customers who are looking for a new twist on their favorite snack. - **Decadent Desserts:** The demand for indulgent and visually appealing desserts is on the rise, creating an opportunity for restaurants to offer high-end, gourmet options that satisfy customers' cravings for sweet treats. ### Sectors Adopting This - **Restaurant:** The rise of campfire-inspired desserts and brand-driven menu items presents an opportunity for restaurants to create unique and innovative dishes that stand out from the competition. - **Bakery:** The trend towards decadent and visually appealing desserts opens up opportunities for bakeries to create high-end, gourmet treats that can be sold to customers for both special occasions and everyday indulgences. - **Confectionery:** The incorporation of confectionery brands into different food products is a trend that confectionery companies can leverage to expand their reach and appeal to customers who may not have previously been interested in their products. ## Related on Trend Hunter - [Pillowy Layered S'mores Cakes](https://www.trendhunter.com/trends/new-smores-cake.md) - [Gooey Campfire-Style Cookies](https://www.trendhunter.com/trends/chocolate-smores-cookie.md) - [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md) - [Creamy S'mores-Inspired Brownies](https://www.trendhunter.com/trends/smores-brownie-1.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [S'mores-Inspired Dessert Ramens](https://www.trendhunter.com/trends/dessert-ramen.md) - [Elevated Campfire Treat Kits](https://www.trendhunter.com/trends/hilliards-chocolates.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md) - [Campfire Dessert Muffins](https://www.trendhunter.com/trends/hersheys-mini-muffins.md)