# Single-Serve Frozen Treats Ruby Jewel's Latest Frozen Aisle Treat is the Campfire S'Mores Sandwich By Colin Smith | Published 2022-06-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/campfire-s-mores References: [nosh](https://www.nosh.com/food-wire/2022/ruby-jewel-launches-campfire-smores-ice-cream-sandwich/) & [rubyjewel](https://www.rubyjewel.com/)  [Ruby Jewel](https://www.trendhunter.com/trends/neapolitan-ice-cream-sandwich) launched its newest addition to the frozen desserts aisle at grocery stores, the [Campfire S'Mores](https://www.trendhunter.com/trends/campfire-smores-collection) ice cream sandwich. This is a large, single-serve frozen treat that weighs 5.25 ounces. The dessert is made with a frozen s'mores-inspired chocolate dough cookie with embedded marshmallow pieces. The center of the sandwich features honey graham-flavored ice cream to mimic each ingredient of an authentic campfire s'more. The Ruby Jewel Campfire S'Mores ice cream pouch is available now at retailers across the United States such as Whole [Foods](https://www.trendhunter.com/trends/cure-hydration) and United Markets. Ruby Jewel stated that this sandwich is an excellent dessert for customers of all ages who want to indulge in the "richest, creamiest, made-from-scratch frozen treats." The SRP of the sandwich may vary by location and retailer. Image Credit: Ruby Jewel ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 35% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Single-serve Frozen Treats:** The rise of demand for single-serve frozen treats brings innovation opportunities for creating unique flavors and experiences. - **S'mores-inspired Desserts:** As the popularity of s'mores-inspired desserts continues to grow, there is an opportunity to create innovative and indulgent treats using this flavor profile. - **Frozen Dough Cookies:** There is potential for innovation in the frozen dough cookie space by creating unique flavors and add-ins that cater to various dietary preferences. ### Who This Affects Most - **Dessert Manufacturing:** Dessert manufacturing companies can capitalize on the demand for single-serve frozen treats and s'mores-inspired desserts by introducing innovative and indulgent new products. - **Supermarkets and Convenience Stores:** Supermarkets and convenience stores can explore stocking and promoting unique and indulgent frozen treats that cater to customers looking for an indulgent dessert experience. - **Food Service:** Food service providers can take advantage of the growing demand for unique and indulgent desserts by introducing s'mores-inspired menu items and single-serve frozen treats in their offerings. ## Related on Trend Hunter - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md) - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [Tri-Color Ice Cream Sandwiches](https://www.trendhunter.com/trends/neapolitan-ice-cream-sandwich.md) - [Stuffed S’Mores Ice Creames](https://www.trendhunter.com/trends/trader-joes-smores-ice-cream.md) - [Summer-Ready Jarred Desserts](https://www.trendhunter.com/trends/chocolate-tuxedo.md) - [S’mores-Inspired Vanilla Shakes](https://www.trendhunter.com/trends/brandnew-smores-shake.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Frozen Marshmallow Square Sandwiches](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream.md)