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# Prehistoric Cartoon Kicks
The Camper x Bernhard Willhelm for Opening Ceremony Shoe is Vivid

By Jana Pijak | Published 2013-10-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/camper-x-bernhard-willhelm-for-opening-ceremony
References: [fuckingyoung.es](http://fuckingyoung.es/camper-x-bernhard-willhelm-for-opening-ceremony/) & [camper](http://www.camper.com/en_CA)

The Camper x Bernhard Willhelm for Opening Ceremony shoe is visually vivid thanks to its highlighter-hued dinosaur pattern. Celebrating another year of their collaboration, the footwear company teams up with the edgy fashion designer for their Fall/Winter 2013/2014 line.

Developed exclusively for Opening Ceremony, this limited edition version of the unisex Himalayan sneaker features Willhelm's famous cartoon print that was first seen in his Spring/Summer 2006 collection.

The Camper x Bernhard Willhelm for Opening Ceremony shoe design embraces an urban style aesthetic that is nostalgic in its visual concept. Inspired by 90s-themed imagery, the dinosaur-clad walking shoe appeals to the daring style setter thanks to its fun and youthful design. Most importantly, this shoe marries aesthetics with athletic comfort for its wearer.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 35% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Vivid Cartoon Patterns:** The use of vivid cartoon patterns in fashion footwear is a disruptive innovation opportunity that appeals to the daring style setter.
- **Nostalgic Urban Aesthetic:** The embrace of a nostalgic urban aesthetic in shoe design presents a disruptive innovation opportunity for brands seeking to appeal to a youthful and fun-loving consumer base.
- **Combining Aesthetics with Comfort:** The marriage of aesthetics with athletic comfort in footwear showcases a disruptive innovation opportunity to cater to fashion-conscious individuals seeking both style and comfort.

### Who This Affects Most

- **Fashion Footwear:** The fashion footwear industry can leverage the trend of using vivid cartoon patterns and a nostalgic urban aesthetic to capture the attention of the daring style setter.
- **Streetwear:** The streetwear industry can explore the disruptive innovation opportunity of incorporating vivid cartoon patterns and a nostalgic urban aesthetic into their product offerings to appeal to the youth market seeking fun and unique designs.
- **Athleisure:** The athleisure industry can capitalize on the trend of combining aesthetics with comfort in footwear by creating stylish and comfortable shoes that cater to the needs of fashion-conscious individuals who prioritize both style and functionality.

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