# Humanized Footwear Editorials This Camper Shoe Campaign Brings Footwear to Life By Riley von Niessen | Published 2016-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/camper-shoe References: [fuckingyoung.es](http://fuckingyoung.es/camper-fw16-campaign-timemorph/) & [camper](http://www.camper.com) In order to promote the latest selection of Camper shoes for the Fall/Winter 2016 season, the brand employed the creative Romain Kremer to be the director of its editorial. Making use of highly eccentric imagery, the campaign shows different types of shoes next to subjects who embody them. For example, a vibrant futuristic platform boot is shown alongside a green-skinned woman from another planet, whose clothing, hair and features coincide with the colorway of the Camper shoes. Another shows a man with slicked-back cartoon-like blue hair next to a [sleek sneaker](https://www.trendhunter.com/trends/nothing-cmf) of the same tone, with his appearance reflecting it in an eye-catching way. In its [original campaign](https://www.trendhunter.com/trends/flex-as-you-go), Camper shoes does well in capturing the attention of consumers, inciting them to have a greater appreciation for the designs. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Eccentric Imagery:** Using highly eccentric imagery can capture consumer attention and incite greater appreciation for designs. - **Personalized Branding:** Showcasing subjects who embody the shoes helps create a sense of personalization and connection with the brand. - **Creative Collaborations:** Employing creative directors like Romain Kremer can bring a fresh perspective to footwear campaigns and attract attention. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage eccentric imagery and personalized branding to create unique and engaging marketing campaigns. - **Retail:** Retailers can explore creative collaborations with artists and directors to produce captivating and memorable brand experiences. - **Advertising:** The advertising industry can embrace eccentric imagery to create disruptive and attention-grabbing campaigns that resonate with consumers. ## Related on Trend Hunter - [Sleek Monochromatic Footwear Designs](https://www.trendhunter.com/trends/caramba.md) - [Expansive Creative Footwear Series](https://www.trendhunter.com/trends/roku-shoe-line.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Chromatic Textile Sneaker Designs](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Modern Collaborative Textile Sneakers](https://www.trendhunter.com/trends/pelotissima.md) - [Authentic Footwear Campaigns](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary.md) - [Second Skin-Feeling Collaborative Shoes](https://www.trendhunter.com/trends/peu.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md)