# Terracotta-Accented Retail Spaces Kengo Kuma Creates an Intricate Interior for Camper Retail Site By Kalin Ned | Published 2019-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/camper-retail References: [dezeen](https://www.dezeen.com/2019/01/30/barcelona-camper-store-kengo-kuma-interiors/) & [kkaa.co.jp](http://kkaa.co.jp/) The [Camper](https://www.trendhunter.com/trends/peu) retail location in Barcelona is designed by Japanese architect Kengo Kuma and the interior exudes a beautifully intricate aesthetic. Upon entering, consumers are hit by a stunning framework of [concave terracotta tiles](https://www.trendhunter.com/trends/cottomilano) that adorn the walls with a scallop-like pattern. The ceramic-centric design does not only produce a striking visual appeal that will surely provide a point of interest to businesses and individuals, but the newest Camper retail location also boasts a practical mode of product display. The scallop-shaped terracotta tiles also hold the footwear brand's product. This ties in retail with design, elevating the two to new heights through balance. To accommodate the needs of the footwear, [Kengo Kuma & Associates](https://www.trendhunter.com/trends/centro-de-arte-moderna-gulbenkian) creates differently sized scallop openings for the display of Camper's tallest offerings — knee-high boots, for example. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Terracotta Retail Design:** Terracotta tiles are being creatively incorporated in retail spaces to elevate the design and product display. - **Ceramic Product Display:** Innovative use of ceramic tiles provides a practical and visually appealing way to showcase products in retail spaces. - **Integrated Retail and Design:** The fusion of retail and design is being taken to new heights with unique and functional design elements incorporated into store layouts. ### Where This Applies - **Retail Design:** Retail designers have the opportunity to incorporate creative and practical ceramic design elements into their store layouts. - **Ceramic Manufacturing:** Ceramic manufacturers can explore partnerships with retailers to create unique products and designs for use in retail spaces. - **Footwear Retail:** Footwear retailers can consider incorporating unique and functional design elements, such as terracotta tiles, in their store layouts to showcase their products in a visually appealing way. ## Related on Trend Hunter - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Terracotta-Inspired Art Installations](https://www.trendhunter.com/trends/grounded-exhibtion.md) - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md) - [Wooden-Accented Luxury Retail Interiors](https://www.trendhunter.com/trends/bottega-venetas.md) - [Home-Like Retail Store Designs](https://www.trendhunter.com/trends/conran-shop.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Sleek Monochromatic Footwear Designs](https://www.trendhunter.com/trends/caramba.md)