# Hyper-Rugged Camper Pickups The 'D-Max Arctic Trucks AT35 Basecamp' Can Handle Treacherous Terrain By Rahul Kalvapalle | Published 2022-05-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/camper-pickup References: [newatlas](https://newatlas.com/automotive/isuzu-drops-light-versatile-arctic-basecamp-camper-truck/) & [isuzumedia](https://isuzumedia.co.uk/en-gb/releases)  [Isuzu](https://www.trendhunter.com/trends/isuzu-basecamp-at35) has made a giant splash at the 2022 Commercial Vehicle Show with the launch of the hyper-rugged 'D-Max Arctic Trucks AT35 Basecamp', a camper pickup that is more than capable of infiltrating the most treacherous of terrains in practically any and all conditions. Developed as part of a collaborative effort with Iceland-based off-road and ice-ready truck maker Arctic Trucks, the 'D-Max Arctic Trucks AT35' camper pickup boasts a spectacular array of off-roading features that include enlarged wheel arches and an upgraded suspension with two inches of lift, with the inclusion of all-terrain tires ensuring that drivers don't have to think twice before exploring new terrain. According to Isuzu UK product manager Brian Wheeler, the advent of this camper pickup truck is a momentous occasion for intrepid off-road adventurers. "Built to conquer all types of landscapes and be a true adventure vehicle, Basecamp demonstrates the aspirational nature of the AT35 and really does embrace everything you need, including the kitchen sink," Wheeler said. Image Credit: Isuzu UK ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 70% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Hyper-rugged Camper Pickups:** The development of hyper-rugged camper pickups such as Isuzu's D-Max Arctic Trucks AT35 Basecamp presents a disruptive innovation opportunity for the recreational vehicle industry. - **Off-road Vehicle Features:** The inclusion of all-terrain tires, upgraded suspension, and enlarged wheel arches are disruptive innovations that present an opportunity for car manufacturers to create highly capable off-road vehicles. - **Collaborative Innovation Efforts:** The success of the collaborative development of the D-Max Arctic Trucks AT35 Basecamp presents a disruptive innovation opportunity for companies to work together in the creation of highly specialized vehicles. ### Industries Being Reshaped - **Automotive Manufacturing:** The creation of hyper-rugged camper pickups presents a disruptive innovation opportunity for automotive manufacturing companies looking to develop highly specialized vehicles. - **Recreational Vehicle Manufacturing:** Hyper-rugged camper pickups such as Isuzu's D-Max Arctic Trucks AT35 Basecamp present a disruptive innovation opportunity for the recreational vehicle manufacturing industry. - **Off-road Vehicle Manufacturing:** The inclusion of all-terrain tires, upgraded suspension, and enlarged wheel arches present a disruptive innovation opportunity for companies specializing in off-road vehicle manufacturing. ## Related on Trend Hunter - [Extreme Overlanding SUVs](https://www.trendhunter.com/trends/isuzu-basecamp-at35.md) - [Overlanding-Ready OEM Trucks](https://www.trendhunter.com/trends/isuzu-dmax-expedition-edition.md) - [Luxury Pickup Truck Campers](https://www.trendhunter.com/trends/direct-cars-br75-toyota-hilux-adventure-camper.md) - [Off-Grid Exploration Trucks](https://www.trendhunter.com/trends/bedrock-xt2.md) - [Ruggedly Lightweight Campers](https://www.trendhunter.com/trends/allterrain-camper.md) - [Cross-Country Camper Trucks](https://www.trendhunter.com/trends/camper-truck.md) - [Carbon Fiber Expedition Trucks](https://www.trendhunter.com/trends/truckhouse-bcr.md) - [Tactical Expedition Overlanding Trucks](https://www.trendhunter.com/trends/expedition-camper.md) - [Off-Grid Truck Campers](https://www.trendhunter.com/trends/auriga-explorer.md)