# Super-Sized Floor Instruments The Klein 'Tread Over it' Music Video Sponsored by Camper P87 By Armida Ascano | Published 2010-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/camper-p87 References: [designaside](http://www.designaside.com/8568/pubblicita/camper-p87) & [camper](http://www.camper.com/#/en/p87/) The Klein 'Tread Over it' [music video](https://www.trendhunter.com/trends/music-deserves-bose) is an inventive clip released on behalf of the [Camper P87](https://www.trendhunter.com/trends/pelotissima) cushioning system for shoes. The video shows the band playing 'Tread Over it' on enormous, industrial-sized instruments attached to the floor. True to the song title, the band treads, jumps and hops all over and around these instruments. The Camper P87 uses the video to show how much strenuous activity can take place without pain while wearing the [Camper P87 insoles](https://www.trendhunter.com/trends/cole-haan-comfortable). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Giant Floor Instruments:** Opportunity for creating oversized musical instruments that provide a unique and visually captivating performance experience. - **Industrial-sized Innovations:** Potential for developing industrial-sized products or equipment to showcase their capabilities and promote brand awareness. - **Creative Music Videos:** Growing trend of using inventive music videos as a platform to showcase products or features in an engaging and entertaining way. ### Sectors Adopting This - **Footwear and Insoles:** Disruptive innovation opportunity in developing advanced cushioning systems for shoes that enable greater comfort during strenuous activities. - **Music and Entertainment:** Opportunity to create unique musical experiences by exploring unconventional instruments or creating visually stunning performances. - **Marketing and Advertising:** Innovative approaches to product promotion through creative videos that captivate audiences and effectively communicate brand messages. ## Related on Trend Hunter - [Sleek Monochromatic Footwear Designs](https://www.trendhunter.com/trends/caramba.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Piano-Centric Campaigns](https://www.trendhunter.com/trends/kawai-pianos.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [Alt Metal Band-Collaborative Shoes](https://www.trendhunter.com/trends/campus-2.md) - [Branded Interactive Parks](https://www.trendhunter.com/trends/birkenfields.md)