# Optically Deceiving Shops The Camper Lyon Store Features Architectural Drawings By Jana Pijak | Published 2012-05-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/camper-lyon-store References: [frameweb](http://www.frameweb.com/news/camper-lyon) & [camper](http://www.camper.com/en) The [Camper Lyon](https://www.trendhunter.com/trends/peu) Store was designed by Dutch designers Studio Makkink & Bey who were commissioned to create this memorable French interior for the comfy shoe retailer. Taking inspiration from the basic movement of walking, [Studio Makkink & Bay](https://www.trendhunter.com/trends/estilio) explored the way individuals move through space, and have created an [all-white interior](https://www.trendhunter.com/trends/white-is-good-shop) with some intriguing points of emphasis. Giving visitors the illusion of space, the interior highlights architecturally drafted graphics that resemble stairwells executed in a 2D way. The shop’s physical stairs and stools are juxtaposed against a series of flat images and are outlined with red edges, giving this design a branded aesthetic staying true to Camper’s colors. The Camper Lyon store features a bold design equipped with varying furniture sizes that give the retail space depth and visual interest. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 61% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Architectural Drawing Graphics:** The use of architectural drawing graphics in retail spaces to give the illusion of space and depth could lead to a trend of immersive and visually interesting interiors. - **Flat Image Design:** Using flat images in juxtaposition with physical furniture and objects in retail spaces could lead to a trend of visually striking and creative design. - **Branded Aesthetics:** Incorporating branded aesthetics like Camper’s red edges and colors into retail space designs could lead to a trend of creating cohesive and memorable brand experiences for customers. ### Where This Applies - **Retail:** Retail businesses could benefit from implementing visually interesting and immersive designs to attract and retain customers. - **Architecture and Interior Design:** Architects and interior designers could explore the use of architectural drawing graphics and flat images in their designs to create unique and visually striking retail spaces. - **Branding and Marketing:** Branding and marketing professionals could use branded aesthetics in their designs to create cohesive and memorable brand experiences for customers in retail spaces. ## Related on Trend Hunter - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Various Textural Homeware Boutiques](https://www.trendhunter.com/trends/estilio.md) - [Demountable Wooden Retail Spaces](https://www.trendhunter.com/trends/present-correct1.md) - [Pixelated Furnished Eyewear Stores](https://www.trendhunter.com/trends/lunet-eyewear.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md)