# Ghostly Footwear Marketing The Latest Camper Ad Campaign Celebrates Alternative Beauty By Jana Pijak | Published 2015-01-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/camper-ad-campaign References: [fuckingyoung.es](http://fuckingyoung.es/camper-springsummer-2015-campaign/) & [camper](http://camper.com/) The [Camper](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection) ad campaign for Spring/Summer 2015 draws inspiration from alternative youth culture. The footwear brand is synonymous with performance and comfort but tries a new branding strategy with the help of Romain Kremer, their newly appointed creative director. Working with monochromatic and pastel tones, Romain creates a visually striking ad campaign that mimics the aesthetic of conceptual fashion and art magazine publications. This ghostly Camper ad features Albino and powder-adorned models who pull off edgy hairstyles and appearance-altering cosmetics. Their portraits are juxtaposed with images of Camper's latest footwear range and will appeal to the brand's fashion-conscious following. Fusing aesthetics with function, Camper embraces forward-thinking imagery in their Spring/Summer 2015 campaign. The brand's latest footwear range retains a sense of comfort while experimenting with edgier details. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 78% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Alternative Youth Culture:** Explore marketing campaigns that draw inspiration from alternative youth culture to appeal to a fashion-conscious following. - **Conceptual Fashion and Art:** Mimic the aesthetic of conceptual fashion and art magazine publications in ad campaigns to create visually striking imagery. - **Aesthetics with Function:** Embrace forward-thinking imagery that fuses aesthetics with function in marketing campaigns for footwear brands. ### Industries Being Reshaped - **Footwear:** Incorporate edgier details and aesthetics into footwear designs to appeal to a fashion-conscious market. - **Fashion:** Utilize alternative youth culture and conceptual fashion and art aesthetics in marketing campaigns for fashion brands. - **Advertising and Marketing:** Explore new branding strategies that embrace forward-thinking imagery in advertising and marketing campaigns. ## Related on Trend Hunter - [Sleek Monochromatic Footwear Designs](https://www.trendhunter.com/trends/caramba.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Expansive Creative Footwear Series](https://www.trendhunter.com/trends/roku-shoe-line.md) - [Authentic Footwear Campaigns](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary.md) - [Chromatic Textile Sneaker Designs](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Modern Collaborative Textile Sneakers](https://www.trendhunter.com/trends/pelotissima.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Stylistic Footwear Campaigns](https://www.trendhunter.com/trends/make-your-way-campaign.md)