# Cracker-Branded Soup Board Games Campbell’s x Goldfish Games Turns Mealtime into a Pastime By Michael Hemsworth | Published 2026-02-20 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/campbells-x-goldfish-games References: [shop.goldfishsmiles](https://shop.goldfishsmiles.com/pages/campbells-goldfish-game-set)  The [Campbell’s](https://www.trendhunter.com/trends/soup-topper) x [Goldfish Games](https://www.trendhunter.com/trends/old-bay-seasoned-goldfish) have been created for families to help them transform mealtime into a pastime this winter by highlighting two signature products: soup and crackers. The analog-inspired games come in two styles that includes Fish in a Row and Soup Splashers, which will each see Goldfish [Crackers](https://www.trendhunter.com/trends/goldfish-and-pokmon) used as the game tokens over a bowl of Campbell's Tomato Soup. The games each end with the crackers being dropped into the soup to allow for an edible gameplay experience. The Campbell’s x Goldfish Games are being offered online as part of a limited-time drop that sees each one priced at $19.99. The games each come with their respective equipment alongside a can of Campbell's Tomato Soup and Goldfish Cheddar Crackers, while the Fish in a Row comes with a pack of Goldfish Original crackers as well. Image Credit: Campbell's ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 82% | Activity: 83% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Branded Edible Games:** Physical playthings incorporating edible components create novel product experiences that blend consumption with leisure and extend brand engagement into multi-sensory moments. - **Mealtime Gamification:** Transforming routine eating occasions into structured play introduces new formats for family interaction and longer brand dwell time around core food products. - **Limited-edition Co-branded Drops:** Short-run collaborations that package staple goods with collectible or playful extras generate urgency and cultural cachet while opening premium pricing pathways. ### Sectors Adopting This - **Food and Beverage:** Packaged food brands are positioned to expand beyond taste into experience-led offerings that increase repeat purchases and create cross-category merchandising opportunities. - **Toy and Game:** Traditional game manufacturers can intersect with CPGs to develop hybrid products that appeal to both play-focused and culinary-minded audiences. - **Retail and E-commerce:** Direct-to-consumer and specialty retailers can capitalize on drop-style launches and bundled experiential products to drive traffic, higher average order values, and social sharing. ## Related on Trend Hunter - [Beer-Infused Soup Lines](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon.md) - [Minty Cocoa Collaboration Snacks](https://www.trendhunter.com/trends/peppermint-cocoa-grahams.md) - [Well-Seasoned Pretzel Cracker Snacks](https://www.trendhunter.com/trends/seasoned-pretzels.md) - [Glowing Halloween Cracker Snacks](https://www.trendhunter.com/trends/goldfish-halloween-packs.md) - [Creamy Condiment Snack Crackers](https://www.trendhunter.com/trends/goldfish-awesome-sauce.md) - [Miniature Parade Floats](https://www.trendhunter.com/trends/littlest-float.md) - [Gifting-Friendly Graham Cracker Packs](https://www.trendhunter.com/trends/goldfish-strawberry-shortcake-grahams.md) - [Cheesy Anime-Inspired Crackers](https://www.trendhunter.com/trends/goldfish-pokmon-crackers.md) - [Football Season Snack Products](https://www.trendhunter.com/trends/general-mills-football-season.md)