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# Food Brand Money Carriers
Mix Fun with Practicality When You Use the Campbell's Soup Mighty Wallet

By Nicole Ballantyne-Choo | Published 2013-08-25 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/campbells-soup-mighty-wallet
References: [fancy](http://fancy.com/things/419662306826263769/Campbells-Soup-Tyvek-Mighty-Wallet) & [fancy](http://fancy.com/somedayk)

Choose to sport the [Campbell's](https://www.trendhunter.com/trends/campbells-building-brick-box) Soup [Mighty Wallet](https://www.trendhunter.com/trends/mighty-yum) if you’re looking for a fun and durable way to carry around your valuables.

This wallet features images of the crowd favorite brand Campbell's, and chances are you’ll get hungry pulling it out of your pocket. While the packaging definitely looks delicious, don’t be deceived into thinking it’s just a fun kid's wallet. This card holder is extremely strong and durable since it’s made out of tyvek—and it’s all made out of just one sheet! The reliable material is also tear resistant, water resistant and incredibly 100% recyclable.

A really awesome quality is there’s no stitching, allowing for adjustable compartments. Whether you have a stack of cards or just a few bills, the Mighty Wallet conforms to your needs.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 6% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Food Brand Wallets:** Creating wallets with packaging from popular food brands, offering a unique and nostalgic way to carry valuables.
- **Tyvek Wallets:** Producing wallets made out of Tyvek, a recyclable and durable material that is tear and water-resistant.
- **Stitched-free Wallets:** Designing wallets without stitching to allow for adjustable compartments.

### Industries Being Reshaped

- **Fashion Retail:** Offering food brand wallets as a trendy and nostalgic accessory item that appeals to consumers looking for unique ways to express their personality.
- **Eco-friendly Products:** Developing accessories made with recyclable and durable materials, providing consumers with an environmentally conscious alternative.
- **Accessories Manufacturing:** Creating wallets with adjustable compartments by eliminating the need for stitching and using innovative materials like Tyvek, offering a new level of functionality to customers.

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