# Dual-Threat Coffee Machines The Campbell’s Soup K-Cup Lets You Get More from Your Keurig By Michael Hines | Published 2013-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/campbells-soup-kcup References: [thatsnerdalicious](http://www.thatsnerdalicious.com/weird-food/soon-youll-be-able-to-make-campbells-soup-in-your-keurig/) & [campbellsoup](http://www.campbellsoup.com/) Pretty soon you’ll be able to make soup and coffee in the same machine thanks to the [Campbell’s](https://www.trendhunter.com/trends/campbells) Soup K-cup. That’s right, the [Keurig](https://www.trendhunter.com/trends/kcaf-smart-coffee-machine) will soon begin offering Campbell’s Soup cups. The soup comes in two parts: the aforementioned K-cup and a packet complete with noodles and vegetables -- thankfully, no sugar is included. Some people might be hesitant about making soup in the same machine used to make coffee. However, since the Keurig cleans itself when it is brewing, consumers won’t have to worry about crossing broth with Joe. Time will tell whether or not the Campbell’s Soup K-cup prove to be popular, but it’s nice to see the American soup company trying something radically different. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 70% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dual-threat Appliances:** The integration of multiple functions in a single appliance is creating disruptive innovation opportunities in the home appliance industry. - **Food and Beverage Customization:** The rise of customizable food and beverage options presents disruptive innovation opportunities for companies to cater to individual consumer preferences. - **Convenience and Efficiency:** The demand for convenient and efficient devices is driving disruptive innovation in the kitchen appliance market, offering consumers time-saving solutions. ### Where This Applies - **Home Appliance Manufacturing:** Dual-threat appliances like the Campbell's Soup K-Cup open up disruptive innovation opportunities for companies in the home appliance manufacturing industry. - **Food and Beverage Manufacturing:** The introduction of food and beverage customization, as demonstrated by Campbell's Soup K-Cups, creates disruptive innovation opportunities for companies in the food and beverage manufacturing industry. - **Kitchen Appliance Retail:** The growing demand for convenient and efficient kitchen appliances, exemplified by dual-threat coffee machines, presents disruptive innovation opportunities for companies in the kitchen appliance retail industry. ## Related on Trend Hunter - [App-Connected Pod Coffee Makers](https://www.trendhunter.com/trends/kcaf-smart-coffee-machine.md) - [Omni-Compatible Pod Coffee Makers](https://www.trendhunter.com/trends/kotlie-513hf.md) - [Smartphone-Connected Coffee Machines](https://www.trendhunter.com/trends/connected-coffee-machine.md) - [Sandwich-Soup Combination Cans](https://www.trendhunter.com/trends/campbells.md) - [Three-in-One Coffee Makers](https://www.trendhunter.com/trends/instant-dual-pod-plus.md) - [Multi-Functional Modern Coffee Machines](https://www.trendhunter.com/trends/modern-coffee-machine.md) - [Efficient Modern Coffee Makers](https://www.trendhunter.com/trends/singlecup-coffee-maker.md) - [Dual Capsule Coffee Machines](https://www.trendhunter.com/trends/duobo-by-lg-labs.md) - [Universal Compatibility Coffee Makers](https://www.trendhunter.com/trends/hibrew-h6-coffee-maker.md)