# Branded Soup Pop-Ups This Famous Chef is Currently Running the Campbell's Pop-Up Shop By Katherine Pendrill | Published 2016-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/campbells-popup References: [torontolife](http://torontolife.com/food/global-soups-for-the-northern-soul/) & [campbellsoup](http://www.campbellsoup.ca/en-ca/cantina) Chef Matt Dean Pettit of the Toronto restaurant '[Rock Lobster](https://www.trendhunter.com/trends/hard-rock-x-the-cocacola-company)' recently teamed up with an iconic soup brand to launch the [Campbell's pop-up shop](https://www.trendhunter.com/trends/nikes-soup-shop). While Pettit is largely known for his delicious seafood dishes, the chef is now using his skills to serve up four new globally influenced soups. The Cantina by Campbell’s is a temporary restaurant located on Queen West. The pop-up is part of a partnership between Pettit and [Campbell Canada](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon) to give Canadians something warm and nourishing to get them through long winter days. However, the Campbell's pop-up won't be serving just any soup. Instead, the shop will serve globally inspired dishes that represent Toronto's multicultural dining scene. For those craving a steaming bowl of something warm and nourishing, The Cantina will be serving up free soup from now until February 21st. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Pop-up Restaurants:** Restaurants partnering with well-known brands to create unique dining experiences opens up opportunities for disrupting traditional restaurant models. - **Globally Influenced Soups:** Creating globally inspired soups introduces new flavors and cuisines to traditional soup offerings and disrupts current soup market trends. - **Seasonal Pop-ups:** Creating temporary dining experiences during specific seasons provides opportunities to capitalize on increased consumer demand during those times. ### Where This Applies - **Food and Beverage:** Partnering with well-known brands to create unique dining experiences and offering globally-inspired soups provides opportunities to disrupt the traditional food and beverage industry. - **Marketing and Advertising:** Creating branded pop-up restaurants provides opportunities for marketing and advertising companies to create unique campaigns that can attract customers. - **Hospitality:** Pop-up restaurants offer new opportunities for hotels and hospitality brands to create unique dining experiences for their guests and can disrupt traditional hotel dining offerings. ## Related on Trend Hunter - [Restaurant-Ready Soup Lineups](https://www.trendhunter.com/trends/culinary-reserve-soups.md) - [Beer-Infused Soup Lines](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon.md) - [Collaborative Soup Branded Outerwear](https://www.trendhunter.com/trends/campbells-x-parks-project-winter-warmth.md) - [Spice-Imbued Soups](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups.md) - [Soup-Scented Candles](https://www.trendhunter.com/trends/soup-scented-candles.md) - [Festive Ramen Pop-Ups](https://www.trendhunter.com/trends/holiday-maruchan-ramen-cottage-party.md) - [Cartoon-Themed Condensed Canned Soups](https://www.trendhunter.com/trends/campbells-and-the-pokemon-company.md) - [Broth-Infused Cocktail Recipes](https://www.trendhunter.com/trends/campbells-brothtails.md) - [Sandwich-Soup Combination Cans](https://www.trendhunter.com/trends/campbells.md)