# Crowdsourced Soup Labels The Consumer-Oriented Packaging for Campbell's Cream of Potato Soup By Luisa Amanda Gomes | Published 2010-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/campbells-cream-of-potato-soup References: [notcot.org](http://www.notcot.org/post/28567/) The new label for [Campbell](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups)’s Cream of Potato soup showcases how the soup tycoon has effectively used crowdsourcing to improve the labels that cover its [soup cans](https://www.trendhunter.com/trends/campbells-and-the-pokemon-company). First applied to their [recipes](http://www.trendhunter.com/trends/ciconic-corporations-seek-social-suggestions), crowdsourcing has successfully transformed the brand's image. Using biometrics and customer feedback, customer-focused aspects have been implemented into the new Campbell’s Cream of Potato soup label. It is definitely an improvement in comparison to their older one. I think I want cream of potato soup for dinner tonight. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 37% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Crowdsourcing:** Crowdsourcing has been effectively used by Campbell's Cream of Potato soup to improve their labels and transform their brand image. - **Consumer-oriented Packaging:** Campbell's Cream of Potato soup has adopted a customer-focused approach by using biometrics and customer feedback to design their new label. - **Customer-driven Innovation:** The implementation of customer-focused aspects in the new label of Campbell's Cream of Potato soup showcases the potential for customer-driven innovation in the food industry. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore the opportunities of crowdsourcing and customer-driven innovation to enhance their packaging and branding strategies. - **Consumer Packaged Goods:** The consumer packaged goods industry can benefit from adopting a consumer-oriented approach in product packaging to improve customer satisfaction and brand perception. - **Marketing and Advertising:** Crowdsourcing and customer-driven innovation in label design present disruptive opportunities for the marketing and advertising industry to create engaging and personalized consumer experiences. ## Related on Trend Hunter - [Restaurant-Ready Soup Lineups](https://www.trendhunter.com/trends/culinary-reserve-soups.md) - [Experimental Soup Varieties](https://www.trendhunter.com/trends/crosse-blackwell.md) - [Spice-Imbued Soups](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups.md) - [Beer-Infused Soup Lines](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon.md) - [AI-Generated Soup Can Art](https://www.trendhunter.com/trends/campbells-paintings.md) - [Sandwich-Soup Combination Cans](https://www.trendhunter.com/trends/campbells.md) - [Collaborative Soup Branded Outerwear](https://www.trendhunter.com/trends/campbells-x-parks-project-winter-warmth.md) - [Crunchy Soup Toppers](https://www.trendhunter.com/trends/soup-topper.md) - [Reformulated Canned Soup Ranges](https://www.trendhunter.com/trends/baxters-favourites.md)