# Soup-Centric Holiday Bundles Campbell's Building Brick Box is a Playful Treat for the Holidays By Georgia Wray Norsten | Published 2024-12-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/campbells-building-brick-box References: [walmart](https://www.walmart.com/ip/Campbell-s-Building-Brick-Box/12745921185)  The Campbell's 'Building Brick Box' brings creativity and nostalgia to your holiday season. This limited-time bundle, available exclusively at [Walmart](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon), merges the iconic comfort of [Campbell’s](https://www.trendhunter.com/trends/turkey-soup) Condensed Soup with a playful twist, making it the perfect gift for families and soup lovers alike. Each bundle includes two 10.5 oz cans of Campbell’s Condensed Soup -- Tomato and Chicken Noodle -- paired with a custom [building brick set](https://www.trendhunter.com/trends/lego-snow-globes) that lets you build your own mini soup can. Whether you’re a fan of DIY projects or looking for a fun holiday activity, this set blends culinary tradition with imaginative play. Available through December 16th, this unique box is a holiday exclusive that promises to add warmth and joy to your home. Image Credit: Campbell's ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 84% | Activity: 88% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Playful Packaging:** Integrating traditional products with interactive packaging offers a new dimension of consumer engagement, creating memorable experiences beyond just the product. - **Experiential Gifting:** Offering products that double as interactive tools underscores a shift in gifting trends, where the experience of the gift becomes as important as the gift itself. - **Nostalgia-infused Products:** Leveraging nostalgia in product offerings appeals to sentimental consumers by merging familiar comforts with modern twists. ### Who This Affects Most - **Consumer Packaged Goods:** The integration of playful elements within packaging exemplifies a shift towards more engaging and memorable consumer interactions. - **Retail and E-commerce:** Exclusive limited-time holiday offerings highlight the potential for retailers to drive customer interest and boost seasonal sales through unique product pairings. - **Toys and Games:** Collaborating with staple brands to create cross-industry products presents an opportunity for growth in the toys and games market through creative partnerships. ## Related on Trend Hunter - [Festive Bakery Soup Cups](https://www.trendhunter.com/trends/holiday-soup-cup-collection.md) - [Soup-Scented Candles](https://www.trendhunter.com/trends/soup-scented-candles.md) - [Thanksgiving Instant Turkey Soups](https://www.trendhunter.com/trends/turkey-soup.md) - [Collaborative Soup Branded Outerwear](https://www.trendhunter.com/trends/campbells-x-parks-project-winter-warmth.md) - [Beer-Infused Soup Lines](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon.md) - [Spice-Imbued Soups](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups.md) - [Sandwich-Soup Combination Cans](https://www.trendhunter.com/trends/campbells.md) - [Thanksgiving Instant Ramens](https://www.trendhunter.com/trends/cup-noodles-turkey-dinner.md) - [Cartoon-Themed Condensed Canned Soups](https://www.trendhunter.com/trends/campbells-and-the-pokemon-company.md)