# Frigid Cold Campaigns The Campbell Care Plumbing, Heating and Air Ads Will Make You Shiver By Chalaine Mantha | Published 2011-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/campbell-care References: [adsoftheworld](http://adsoftheworld.com/media/print/campbell_care_plumbing_heating_and_air_bath) & [immersioncreative](http://www.immersioncreative.com/) The humorous Campbell Care Plumbing, Heating and Air Ads ask the question "is your furnace winter-ready?" The ads feature people in their homes in outrageously cold situations. A woman takes an ice bath, a man tries to iron in the snow and another young lady tries to do her makeup through a frost-filled mirror. I sure hope that no one has to live in these conditions! The Campbell Care ads were created by the Immersion Creative advertising agency in Vancouver, Canada. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 47% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Winter Preparedness:** Businesses can offer products and services that help customers prepare their homes for extreme cold weather. - **Humorous Advertising:** Using humor in advertisements can capture attention and create a memorable brand experience. - **Extreme Situations:** Brands can create relatable content by showcasing exaggerated situations in their advertising campaigns. ### Who This Affects Most - **Home Improvement:** Companies in the home improvement industry can market winter-proofing solutions to homeowners. - **Advertising:** Advertising agencies can leverage humor to create engaging and effective campaigns for their clients. - **Cosmetics:** Cosmetic brands can highlight the importance of their products by showcasing the challenges of applying makeup in extreme conditions. ## Related on Trend Hunter - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Y2K Weather-Report-Style Skincare Campaigns](https://www.trendhunter.com/trends/drycuticle-season.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Nostalgic Kitchen Campaigns](https://www.trendhunter.com/trends/expect-more.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md)