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# Scarlet Lady Date-Keepers
Actress Eva Green is Red Hot in the latest Campari Calendar

By Meghan Young | Published 2014-11-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/campari-calendar
References: [fashiongonerogue](http://www.fashiongonerogue.com/eva-green-us-seeing-red-2015-campari-calendar/) & [campari](http://www.campari.com/)

The 2015 edition of the Campari Calendar stars French actress Eva Green. Dressed in a variety of red looks, she takes on the theme 'Mythology Mixology' enthusiastically. Channeling everything from her inner boxer to a chorus girl and even a moon walker, the Campari Calendar is full of fantasy, which is a great concept to bring into the new year.

Shot by [photographer Julia Fullerton-Batten](https://www.trendhunter.com/trends/alessandro-micheles), the Campari Calendar also highlights [staple cocktails](https://www.trendhunter.com/trends/deja-vu-cocktail-menu) including Campari Orange Passion and Bar Camparino. Green says, “For me, this project was about much more than simply producing a Calendar. It was about telling a series of stories in an imaginative, creative and beautiful way--and that’s exactly what we’ve achieved.” Style and imagination is at its finest here.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 22% | Activity: 3% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Imaginative Storytelling:** Creating immersive narratives through visually stunning content opens up opportunities for brands to connect with their audience in unique ways.
- **Theme-based Marketing:** Employing a consistent theme across marketing campaigns creates a cohesive brand identity and helps in crafting compelling narratives.
- **Celebrity Collaborations:** Collaborating with prominent celebrities adds star power to brand campaigns and helps in attracting attention and generating buzz.

### Where This Applies

- **Fashion and Apparel:** The fashion and apparel industry can leverage imaginative storytelling to create captivating campaigns that resonate with consumers.
- **Food and Beverage:** The food and beverage industry can incorporate theme-based marketing to create unique experiences for consumers and strengthen brand loyalty.
- **Entertainment and Media:** The entertainment and media industry can explore celebrity collaborations to enhance brand visibility and create engaging content.

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