# Apocalyptic Cocktail Calendars The Campari 2012 Calendar Stars the Stunning Milla Jovovich By Meghan Young | Published 2011-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/campari-2012-calendar References: [justjared.buzznet](http://justjared.buzznet.com/2011/10/27/milla-jovovich-campari-calendar-images/) & [campari](http://www.campari.com/) The new year is all about Milla Jovovich, at least according to the Campari 2012 Calendar. With The Three Musketeers currently in theaters and three other Jovovich movies set to be released next year, it seems appropriate she would grace this chimerical cocktail calendar. Shot by French photographer Dimitri Daniloff, the Campari 2012 Calendar is appropriately titled 'It’s the End of the World, Baby!' It features a slew of fantastical, apocalyptic images that depict the world coming to an end. Although it deals with a destructive theme, the Campari 2012 Calendar is nevertheless a celebration of life. According to Jovovich, she chose the Campari 2012 Calendar project because it was a challenge as a model and actress. It was a welcome challenge to "combine the skills to bring to life each of the hypothetical events in a theatrical, yet sophisticated way." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 34% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Fantastical Apocalyptic Imagery:** Opportunity for brands to incorporate apocalyptic themes in their advertising in a sophisticated way. - **Cocktail-themed Calendars:** Opportunity to create unique and themed calendars that incorporate a brand's product offerings. - **Celebrity-focused Marketing:** Opportunity to leverage celebrity endorsements to promote a brand's products or services in innovative ways. ### Sectors Adopting This - **Alcohol:** Opportunity for alcoholic beverage companies to create unique and themed calendars that incorporate their products and appeal to their target demographic. - **Fashion Photography:** Opportunity for fashion photographers and creative teams to incorporate apocalyptic themes in their work and create visually stunning and unique pieces. - **Film and Entertainment:** Opportunity for film studios and entertainment companies to leverage celebrity endorsements of their products or services in their marketing campaigns. ## Related on Trend Hunter - [Milan-Honoring Aperitif Packaging](https://www.trendhunter.com/trends/campari-bottle.md) - [Festive Cocktail Calendar Kits](https://www.trendhunter.com/trends/whitebox-cocktails-advent-calendar.md) - [Iconic Spy Advent Calendars](https://www.trendhunter.com/trends/james-bond-2024-advent.md) - [Cocktail-Themed Holiday Campaigns](https://www.trendhunter.com/trends/aperolidays.md) - [Premixed Cocktail Advent Calendars](https://www.trendhunter.com/trends/cocktail-advent-calendar.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Luxury Beauty Advent Calendars](https://www.trendhunter.com/trends/luxury-beauty-advent-calendars.md) - [Demure Dartboard Advent Calendars](https://www.trendhunter.com/trends/jo-malone-london-advent-calendar-2025.md) - [Thematic Amaro Cocktails](https://www.trendhunter.com/trends/amaro-cocktails.md)