# Peach Purée-Infused Ales Campanology Peach Ale is Made with Peach Purée, Apple and Pineapple Juice By Katherine Pendrill | Published 2023-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/campanology-peach-ale References: [traderjoes](https://www.traderjoes.com/home/products/pdp/campanology-peach-ale-074810)  Summer is so close you can almost taste it and [Trader Joe's](https://www.trendhunter.com/trends/josephsbrau-summer-brew) is preparing by teaming up with Campanology Brewing on a new Campanology Peach [Ale](https://www.trendhunter.com/trends/citrusscented-white-ale). Just as the name suggests, the new Campanology Peach Ale delivers the tart and refreshing taste of peaches in the form of a crisp pale ale. The beer is made in the style of a traditional Berliner Weisse, which means it has a light, wheaty profile with distinctly sour notes. To give this beer a fresh summer twist, Campanology Brewing has infused each batch with real peach purée, along with apple and pineapple juices. As Trader Joe's explains, "Every sip of this limited-run Ale has a bright, juicy, and inviting mix of sweet and sour, making it the ideal choice for tipping back during the sunny season of late spring/early summer." Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 93% | Activity: 98% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fruit-infused Beer:** Savvy brewers can innovate by experimenting with fruit-infused beers to create refreshing taste sensations. - **Limited-run Beverages:** Beverage companies can create demand by offering limited-run beverages that cater to seasonal tastes. - **Sour Beer:** Using sour notes in beer can create a unique flavor profile that stands out in a crowded market. ### Industries Being Reshaped - **Craft Brewing:** Small breweries can innovate by experimenting with fruit-infused beer recipes to create new and unique flavor profiles. - **Grocery Retail:** Retailers can capitalize on the trend for limited-run, seasonal beverages by creating exclusive partnerships with craft brewers. - **Food and Beverage:** Restaurants and bars can add to their menu by including fruit-infused beer, tapping into a growing trend for unique and flavorful drinks. ## Related on Trend Hunter - [Peach-Infused Hazy IPAs](https://www.trendhunter.com/trends/peach-hazy-ipa.md) - [Peach Cobbler Wheat Ales](https://www.trendhunter.com/trends/wheat-ales.md) - [Peach-Forward Beer Launches](https://www.trendhunter.com/trends/busch-light-peach.md) - [Women-Empowering Craft Ales](https://www.trendhunter.com/trends/womenempowering-craft-ale.md) - [Peachy Hard Kombuchas](https://www.trendhunter.com/trends/jiant-hard-kombucha.md) - [Brightly Flavored Blonde Ales](https://www.trendhunter.com/trends/mango-peach-kolsch.md) - [Golden Hybrid Lagers](https://www.trendhunter.com/trends/josephsbrau-summer-brew.md) - [Peach-Flavored Hard Teas](https://www.trendhunter.com/trends/kyla-peach-bellini.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md)