# Back-to-School Metaverse Campaigns Kickers UK Created a Kids' Footwear Campaign Through Roblox By Laura McQuarrie | Published 2022-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/campaign-through-roblox References: [fashionunited.uk](https://fashionunited.uk/news/fashion/making-strides-kickers-reworks-traditional-back-to-school-campaign-in-the-metaverse/2022082664840) Kickers UK launched a back-to-school campaign through [Roblox](https://www.trendhunter.com/trends/school-of-sport) with a focus on supporting creativity and self-expression in kids. In partnership with digital development company [Dubit](https://www.trendhunter.com/trends/specsavers-obby), the footwear brand created an immersive experience in the world of Roblox, complete with a shoe simulator. Kickers likens the experience of interacting with products in the [metaverse](https://www.trendhunter.com/trends/fathers-day-campaign) to seeing products in a shop window and browsing, and it encourages consumers to get curious and learn more about its brand and offerings. Back-to-school campaigns are evolving with metaverse marketing and Roblox has become an important way for brands to reach the platform's primary audience of Gen Z and Gen Alpha users. In this way, marketing in the metaverse is becoming a natural extension of brands' marketing and growth efforts. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 75% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Metaverse Marketing:** Brands are using virtual worlds like Roblox to reach Gen Z and Gen Alpha through immersive experiences and interactive campaigns, creating opportunities for businesses to explore new ways of reaching their audiences through digital platforms. - **Back-to-school Campaigns:** With the start of a new school year, businesses in various industries are creating campaigns and experiences to appeal to students and parents, creating new opportunities for marketing and brand engagement. - **Immersive Experiences:** Creating interactive and immersive experiences within virtual worlds and platforms like Roblox is becoming a popular trend in marketing, providing businesses with an opportunity to stand out and connect with consumers on a deeper level. ### Sectors Adopting This - **Footwear:** Companies in the footwear industry can use platforms like Roblox to showcase their products in interactive ways and engage with younger target markets. - **Retail:** Retailers can create immersive back-to-school experiences to attract and engage shoppers, providing opportunities to capture their attention and create brand loyalty. - **Marketing:** Metaverse marketing presents new opportunities for businesses to reach younger, tech-savvy audiences, and create unique digital experiences that can drive engagement and conversions. ## Related on Trend Hunter - [High School Metaverses](https://www.trendhunter.com/trends/school-of-sport.md) - [Dynamic Metaverse Billboards](https://www.trendhunter.com/trends/metaverse-billboard.md) - [DIY Project Metaverses](https://www.trendhunter.com/trends/home-depot-campaign-on-roblox.md) - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md) - [Metaverse Father's Day Campaigns](https://www.trendhunter.com/trends/fathers-day-campaign.md) - [Virtual Sportswear Ambassadors](https://www.trendhunter.com/trends/branded-digital-avatars.md) - [Virtual Beauty School Experiences](https://www.trendhunter.com/trends/bayside-high-school.md) - [Tween-Approved Metaverse Worlds](https://www.trendhunter.com/trends/happy-nation.md) - [Metaverse Apparel Campaigns](https://www.trendhunter.com/trends/pacsun-springsummer-2022.md)