# Interactive Car Unveilings This Lexus Campaign on Twitter Creatively Unveils a Concept Car By Laura McQuarrie | Published 2014-11-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/campaign-on-twitter References: [twitter](https://twitter.com/LexusInt/status/5340986139037https://twitter.com/LexusInt/status/53409861390370406404064) & [lexus-int](http://www.lexus-int.com/) As a prelude to the Los Angeles Auto Show, Lexus unveiled its LF-C2 concept car with a unique and interactive campaign on Twitter. To show off the killer curves of the LF-C2 from a variety of viewpoints, the concept car was presented through the light of a 72 hours solar eclipse, highlighting different components of the car with changing light—naturally, pairing the concept car with the power and intensity of the sun makes a strong metaphor. Twitter users had the chance to vote and unlock exclusive views of the vehicle, in addition to getting the chance to share snapshot of a particular moment in time with others. Ahead of the Los Angeles Auto Show, the #LexusInLA tag collected dialogue and experiences in response to this creative unveiling. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 52% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Interactive Car Unveilings:** Opportunity for car manufacturers to engage consumers through interactive and immersive unveilings. - **Concept Car Design:** Opportunity for car manufacturers to push the boundaries of design and create futuristic concept cars that capture consumer attention. - **Social Media Campaigns:** Opportunity for brands to leverage social media platforms like Twitter to generate buzz and engage with their target audience in innovative ways. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunity for car manufacturers to revolutionize the way cars are unveiled, using innovative marketing techniques to build excitement and engage consumers. - **Advertising:** Disruptive innovation opportunity for advertising agencies to create interactive campaigns that leverage social media platforms to create memorable and engaging brand experiences. - **Technology:** Disruptive innovation opportunity for technology companies to develop tools and platforms that enable interactive and immersive experiences, enhancing brand engagement and driving consumer participation. ## Related on Trend Hunter - [Immersive Solar-Powered Installations](https://www.trendhunter.com/trends/8-minutes-and-20-seconds.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Color-Changing Outdoor SUV Concepts](https://www.trendhunter.com/trends/600-premium-aap-build.md) - [Opulent Car-Exploration Experiences](https://www.trendhunter.com/trends/lexus-meraki-on-wheels.md) - [Sculpted Electric Sports Cars](https://www.trendhunter.com/trends/lexus-electrified-sport.md) - [Lighting-Wrapped Concept Coupes](https://www.trendhunter.com/trends/concept-coupe.md) - [High-Powered Electric Supercars](https://www.trendhunter.com/trends/lexus-bev-sports.md) - [Car-Themed Film Contests](https://www.trendhunter.com/trends/lexus-film-masters-challenge.md) - [Consumer-Centric Luxury Car Campaigns](https://www.trendhunter.com/trends/genesis-motors-canada.md)