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# Presidential Rapper Apparel
Kanye West's Supporters Have Already Come Out with Campaign Gear

By Gurveer Brah | Published 2015-09-03 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/campaign-gear
References: [hypebeast](http://hypebeast.com/2015/9/kanye-west-president-gear) & [etsy](https://www.etsy.com/search?q=kanye)

Music fans will fall in love with this rapper-inspired campaign gear that support Kanye West in his presidential bid for 2020. Ever since Mr. West announced that he would be running for president last week, fans and supporters have quickly banded together to show their enthusiasm.

Stemming from a speech at the [MTV](https://www.trendhunter.com/trends/dumbgood) 'Video Music Awards,' some people have taken West's declaration very seriously and have released this [rapper campaign gear](https://www.trendhunter.com/trends/bravado-x-dmx). The merchandise includes variations of the iconic Shepard Fairy 'Obama' logo and poster, a parody of the "Vote for Pedro" shirt from Napoleon Dynamite and even [Givenchy-inspired presidential tees](https://www.trendhunter.com/trends/gap-1). Whether people are encouraging the musician ironically or genuinely, Yeezus supporters are coming out in droves to show their enthusiasm for a possible celebrity president.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 42% | Activity: 16% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### Key Themes Behind This Trend

- **Celebrity Campaign Gear:** Opportunities for creating campaign merchandise inspired by celebrity candidates.
- **Parody Apparel:** Opportunities for creating humorous apparel inspired by pop culture references.
- **Political Fan Culture:** Opportunities for leveraging celebrity fandom to engage with political campaigns.

### Where This Applies

- **Fashion:** The fashion industry could create apparel and accessories inspired by celebrity campaigns.
- **Marketing:** The marketing industry could employ humor and pop culture references to engage with political campaigns.
- **Politics:** The political industry could leverage celebrity fan culture to increase engagement with campaigns.

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