# Hybrid Animal Ads This 'Cat-erpillar' Campaign from Scrabble Blends a Cat and Caterpillar Together By Tana Makmanee | Published 2014-09-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/campaign-from-scrabble References: [adsoftheworld](http://adsoftheworld.com/media/print/scrabble_caterpillar) Seeking to showcase "The power of words," this campaign from Scrabble showcases what a [Cat and Caterpillar](https://www.trendhunter.com/trends/adventures-in-friskies-world) would look like if they were blended together. Cleverly titled 'Cat-erpillar,' this ad seeks to bring the [traditional board game](https://www.trendhunter.com/trends/dearfoams-x-hasbro) back to life with the use of more thought-provoking imagery. With Scrabble requiring players to creatively pull together and create words and phrases, the possibilities of what you can create are truly endless. Seeking to showcase such features, Scrabble has [humorously created](https://www.trendhunter.com/trends/engineered-for-whatever) a hybrid image of two very distinct creatures, visually showcasing what you can create though this imaginative game. Sure to catch viewers off guard, this Scrabble campaign is helping to shed new light on this iconic board game. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 77% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Blended Animal Advertising:** This trend involves the combination of different animals in advertising campaigns to capture viewers' attention and promote creativity. - **Thought-provoking Imagery:** This trend focuses on the use of visually striking and imaginative images in advertising to engage and intrigue viewers. - **Showcasing Creativity:** This trend aims to highlight the creative potential of a product or brand by presenting unconventional and innovative concepts in advertising campaigns. ### Sectors Adopting This - **Board Games:** This industry can benefit from adopting blended animal advertising to revitalize and capture the attention of new and existing customers. - **Advertising and Marketing:** This industry can explore thought-provoking imagery to create impactful and memorable campaigns for various brands and products. - **Creative Arts and Design:** This industry can leverage showcasing creativity in advertising to inspire and spark new ideas in the field of visual arts and design. ## Related on Trend Hunter - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Adult Board Game Campaigns](https://www.trendhunter.com/trends/ageless-innovation-hasbro.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Strategic AI Wordplay Games](https://www.trendhunter.com/trends/vocab-scrabble.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md)