# Fashionable British Wool-Made Lines The Prince of Wales & Holt Renfrew Boast the Campaign for Wool By Kalin Ned | Published 2019-09-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/campaign-for-wool References: [holtrenfrew](https://www.holtrenfrew.com) The Campaign for Wool is a new partnership that highlights the collaborative efforts of His Royal Highness The Prince of Wales and [Holt Renfrew](https://www.trendhunter.com/trends/or-collective-and-h-project). The initative celebrates the versatile and style-forward qualities of the material, while also recognizing its incredible functionality and high thermal properties. Moreover, the marketing initative seeks to place wool as a "[natural, biodegradable and renewable resource](https://www.trendhunter.com/trends/native-regenerative-wool)," advocating for its implementation in the collection of all brands — big or small. The Campaign for Wool specifically features British wool, boasting offerings from luxe Canadian designers such as SMYTHE, Mikhael Kale, and LINE. The silhouettes are said to embrace a [timeless aesthetic](https://www.trendhunter.com/trends/fallwinter-2025) and unparallel attention to detail. Consumers will have access to this collection starting September 23rd, 2019. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Campaign for Wool:** Opportunity for brands to promote wool as a versatile, style-forward, and eco-friendly material. - **British Wool:** Growing demand for British wool in the fashion industry due to its timeless aesthetic and attention to detail. - **Luxe Canadian Designers:** Collaboration opportunities for Canadian designers to showcase their wool-made lines and tap into the eco-friendly fashion trend. ### Where This Applies - **Fashion:** Fashion brands can capitalize on the Campaign for Wool by highlighting wool-made lines and promoting their eco-friendly qualities. - **Textile:** The British wool industry can benefit from the growing demand for wool in fashion, leading to increased production and sales. - **Retail:** Retailers like Holt Renfrew can leverage the Campaign for Wool to attract eco-conscious consumers and drive sales of wool-based products. ## Related on Trend Hunter - [Camel Hair-Made Sustainable Materials](https://www.trendhunter.com/trends/cameluxe.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Heritage Countryside Sportswear](https://www.trendhunter.com/trends/pal-sporting-goods-2.md) - [Festive Claymation Fashion Campaigns](https://www.trendhunter.com/trends/barbour-x-wallace-gromit.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Sustainable Knitwear Ranges](https://www.trendhunter.com/trends/native-regenerative-wool.md) - [Royal Garden-Inspired Apparel](https://www.trendhunter.com/trends/burberry-3.md) - [Elevated Cashmere Wool Coats](https://www.trendhunter.com/trends/cashmere-wool-coats.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md)