# Three-in-One Business Bags The Stuart & Lau Campaign Briefpack Can Be Seamlessly Changed By Michael Hemsworth | Published 2022-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/campaign-briefpack References: [thegadgetflow](https://thegadgetflow.com/portfolio/stuart-lau-campaign-briefpack-also-backpack-messenger-with-seamless-switches/) & [stuartandlau](https://stuartandlau.com/products/the-campaign-briefpack/?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow) The Stuart & Lau Campaign Briefpack is a three-in-one bag accessory for professionals that will provide them with a way to intuitively carry their essentials with them wherever they go in multiple orientations. The bag is equipped with ample space to stow essentials and can be used in one of three different orientations including as a [soft-sided briefcase](https://www.trendhunter.com/trends/apex-briefcase), a [messenger bag or a backpack](https://www.trendhunter.com/trends/taskin-swift). This will accommodate usage in a number of different scenarios ranging from daily business commuting all the way up to leisure travel. The Stuart & Lau Campaign Briefpack features a total of 20-liters of space for stowing essentials and features a padded laptop sleeve, while also featuring [100% recycled soft twill lining](https://www.trendhunter.com/trends/apex-30) to protect items. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 81% | Activity: 25% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Multi-orientation Bags:** The concept of bags that can be changed into multiple orientations can be expanded to other types of bags, such as travel bags or handbags. - **Convertible Accessories:** Designing bags that can be seamlessly changed or repurposed into different forms can inspire new designs for other accessories, such as wallets or phone cases. - **Sustainable Lining:** Using recycled materials for lining not only reduces environmental impact, but can also be utilized for other types of bags, such as sports bags or camera bags. ### Sectors Adopting This - **Fashion and Accessories:** The multi-orientation and convertible concept can be applied to different types of bags and accessories, creating opportunities for new designers and brands. - **Sustainable Products:** The use of recycled materials for lining can also be applied to other types of products and industries, such as technology and home appliances. - **Business Travel:** Multi-orientation bags, such as the Stuart & Lau Campaign Briefpack, can meet the needs of business professionals who frequently commute or travel for work. ## Related on Trend Hunter - [Triple-Style Travel Bags](https://www.trendhunter.com/trends/tefors-ultimatum-bag.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Workstation-Equipped Laptop Bags](https://www.trendhunter.com/trends/workpod-mobile-office.md) - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Next-Gen Business Backpacks](https://www.trendhunter.com/trends/work-backpack-that-stands-up.md) - [Functional Comfort-Focused Briefcases](https://www.trendhunter.com/trends/apex-briefcase.md) - [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md) - [Three-in-One Travel Bag Systems](https://www.trendhunter.com/trends/onli-travel-revolution-modular-bag-system.md) - [One-Touch Access Backpacks](https://www.trendhunter.com/trends/watson-the-pack-30.md)