# Maze Campaign Ads Advertisements for Strepsils Will Leave You Amazed By Shelby Lee Walsh | Published 2009-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/campaign-advertisements-strepsils References: [adsoftheworld](http://adsoftheworld.com/media/print/strepsils_shouts_army) & [strepsils](http://www.strepsils.co.uk/) Setting out in quest of a good cure for a sore throat can be a daunting task, but Strepsils has made it easy in their latest [print advertisements](https://www.trendhunter.com/trends/dreamies-treats). The campaign thought up by Spanish advertising agency EURO RSCG features mazes made of different flavored throat lozenges. The ads depict four different environments a sore throat might be contracted in (a factory, school, army and restaurant) and with lozenges that guide the customer to satisfied [sore throat relief](https://www.trendhunter.com/trends/rxbar-ad). I don’t quite understand what would make them think of linking sore throats to the army though… ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 40% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Print Ads:** Opportunity for advertisers to create engaging and interactive print ads that capture customers' attention. - **Health and Wellness Advertising:** Growing market for advertisements promoting health and wellness products, such as sore throat relief remedies. - **Creative Branding:** Brands can explore unique and creative ways to connect with consumers and stand out in the crowded advertising landscape. ### Sectors Adopting This - **Advertising:** Ad agencies can capitalize on the trend of interactive print ads to offer innovative advertising solutions to their clients. - **Pharmaceutical:** Pharmaceutical companies can leverage the health and wellness advertising trend to promote their sore throat relief products. - **Graphic Design:** Graphic designers can cater to the demand for creative branding by designing visually appealing and innovative advertisements for brands. ## Related on Trend Hunter - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Fast-Acting Sore Throat Products](https://www.trendhunter.com/trends/mucinex-instasoothe.md) - [Educational Cold Medication Campaigns](https://www.trendhunter.com/trends/mucinex-flip-the-script.md) - [Clean Organic Lozenges](https://www.trendhunter.com/trends/sootheez.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)