# Lavish Festival Accommodations Glastonbury's Camp Kerala Caters to Well-Off Festival-Goers By Katherine Pendrill | Published 2016-08-12 | World Source: Trend Hunter, https://www.trendhunter.com/trends/camp-kerala References: [dailymail](http://www.dailymail.co.uk/travel/travel_news/article-3099490/Luxury-summer-festival-accommodations-norm-cost-8-225.html) & [campkerala](http://www.campkerala.com/) For festival-goers looking for a more luxurious concert experience, Glastonbury is now offering a series of high-end accommodations dubbed 'Camp Kerala.' Combining the comforts of a boutique hotel with the energetic festival atmosphere, the plush accommodations give consumers a new way to experience outdoor music festivals. Glastonbury's Camp Kerala consists of a series of bespoke Shikar tents complete with carpeting, real beds, fresh flowers and even complimentary bottles of champagne. In addition to the lavish accommodations, Camp Kerala also includes round-the-clock tent service, spa treatments, an on-site restaurant and bar and a nutritious breakfast hamper each morning. Guests will also enjoy exclusive late-night events with other well-heeled festival-goers. While a stay at the luxury accommodations does not come cheap, the promotion is likely to appeal to millennials looking for a more exclusive festival experience. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 42% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Luxury Festival Accommodations:** Disruptive innovation opportunity: Develop high-end accommodations specifically designed for festival-goers who are willing to pay a premium for a luxurious and exclusive experience. - **Boutique Festival Experience:** Disruptive innovation opportunity: Create boutique festival packages that combine the comfort and amenities of a boutique hotel with the vibrant and energetic atmosphere of a music festival. - **Exclusive Festival Amenities:** Disruptive innovation opportunity: Offer additional amenities and services, such as spa treatments, round-the-clock tent service, and exclusive late-night events, to enhance the festival experience and cater to the needs of high-end customers. ### Who This Affects Most - **Hospitality:** Disruptive innovation opportunity: Cater to the luxury festival market by developing high-end accommodations, services, and amenities tailored to the needs and preferences of festival-goers. - **Travel and Tourism:** Disruptive innovation opportunity: Tap into the growing trend of luxury travel for unique experiences by offering exclusive festival packages and accommodations. - **Event Management:** Disruptive innovation opportunity: Partner with music festivals and events to create and manage luxury and boutique accommodation options for VIP guests and well-off festival-goers. ## Related on Trend Hunter - [Glamorous Camping Experiences](https://www.trendhunter.com/trends/lulu-glamping.md) - [Sustainable Festival Pop-Ups](https://www.trendhunter.com/trends/barbour-2.md) - [Baby Boomer Glampsites](https://www.trendhunter.com/trends/baby-boomer-glampsites.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [Luxurious Indoor Camping Experiences](https://www.trendhunter.com/trends/indoor-camping-experience.md) - [Modern Festival Activations](https://www.trendhunter.com/trends/coachella-experience.md) - [Angular Multi-Level Tents](https://www.trendhunter.com/trends/nokken-softshell-tent.md) - [Up-Cycled Glamping Experiences](https://www.trendhunter.com/trends/ek-solutions.md) - [Festival-Ready Electrolyte Beverage Activations](https://www.trendhunter.com/trends/electrolit-campground.md)