# Deliciously Sticky Deserts S'moreffles Give a New Take on Your Favorite Camp Fire Treat By Venessa Fisher | Published 2010-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/camp-fire-treat References: [waffleizer](http://www.waffleizer.com/waffleizer/2010/01/smoreffles.html#more) & [theworldsbestever](http://www.theworldsbestever.com/) Warm graham crackers, melted chocolate and gooey marshmallows together make up a delicious guilty pleasure. Lauren Pett, a chocolatier and owner of [Rich Chocolates & Candies](https://www.trendhunter.com/trends/seafood-variety-packs) in Chicago teamed up with Waffleizer.com to develop ‘S’moreffles’ -- the ultimate [campfire treat](https://www.trendhunter.com/trends/smoreos). The basics are the same, although Pett made her own graham cracker dough from scratch, once you pile the dough, marshmallows and chocolate place it in a Waffleizer and hope for the best! The team discovered it's probably easier to waffleize the graham cracker alone first to prevent messiness, but that could be the fun part! ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 24% | Activity: 7% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gourmet Desserts:** The trend of creating gourmet desserts by putting a twist on classic favorites like s'mores presents an opportunity for innovative flavor combinations and unique presentation styles. - **Collaborative Partnerships:** The collaboration between a chocolatier and a food blog to create s'moreffles highlights the potential for partnerships between different industries to invent new and exciting food innovations. - **Novel Food Preparation Techniques:** The use of a waffle iron to cook s'moreffles demonstrates the potential for using unconventional cooking methods to create innovative and delicious dishes. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore the creation of gourmet desserts, like s'moreffles, to attract customers looking for unique and indulgent treats. - **Hospitality and Tourism:** Hotels, resorts, and campgrounds can incorporate dishes like s'moreffles into their menus to offer guests a unique and memorable dining experience. - **Kitchen Appliance Manufacturers:** Companies that produce kitchen appliances, specifically waffle irons, can capitalize on the trend of using unconventional cooking techniques by creating specialized appliances for making dishes like s'moreffles. ## Related on Trend Hunter - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Gooey Campfire-Style Cookies](https://www.trendhunter.com/trends/chocolate-smores-cookie.md) - [Luxe Camp-Fire Inspired Cookies](https://www.trendhunter.com/trends/the-smores-cookie.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md) - [Artisan S'mores Sandwiches](https://www.trendhunter.com/trends/smoagie.md) - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [Scandinavian S'mores Roasters](https://www.trendhunter.com/trends/chefn-sweet-spot-smores-maker.md)