# Carefully Camouflaged Cameras The 
Nikon CoolPix AW110 Camera Lets You Take Discrete Photos By Tana Makmanee | Published 2013-02-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/camouflaged-cameras References: [extrove](http://extrove.com/waterproof-and-shockproof-nikon-coolpix-aw110/) & [nikonusa](http://www.nikonusa.com/en/Nikon-Products/Product/Compact-Digital-Cameras/26412/COOLPIX-AW110.html) Camouflaged cameras are a brillant way to stay discreet and low key when you're in an environment where techniques of stealth are required, and the new [Nikon](https://www.trendhunter.com/trends/nikon-coolpix-100-remake) CoolPix AW110 camera is fully equipped with all the latest technological features and settings that will help you get the best pictures in whatever location you happen to be in. Not only does this camera have the option for a completely awesome [green camouflage template](https://www.trendhunter.com/trends/hero13-black-camera), but it also has [water-resistant and shock-proof capabilities](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1), which allow you take this camera into any kind of environment without having to worry about its ability to function properly. Along with Wi-Fi access and a GPS feature, this Nikon CoolPix AW110 camera is the perfect option for researchers or adventure enthusiasts looking to discretely capture images of nature or wildlife. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Camouflaged Cameras:** Disruptive innovation opportunity: Develop new designs and technologies for camouflaged cameras to cater to the growing demand for discreet photography. - **Water-resistant and Shock-proof Technology:** Disruptive innovation opportunity: Explore the development of advanced water-resistant and shock-proof technologies for cameras to meet the needs of adventurers and researchers. - **Wi-fi and GPS Integration:** Disruptive innovation opportunity: Integrate Wi-Fi and GPS technologies into cameras to enable seamless photo sharing and location tracking for photographers. ### Industries Being Reshaped - **Photography Equipment:** Disruptive innovation opportunity: Design and manufacture innovative photography equipment, specifically cameras, that incorporate camouflage features for discreet photography. - **Outdoor and Adventure Gear:** Disruptive innovation opportunity: Create durable and rugged outdoor and adventure gear, including cameras with water-resistant and shock-proof capabilities, to cater to the needs of adventurers. - **Wireless Technology:** Disruptive innovation opportunity: Develop wireless technology solutions for photography, such as integrating Wi-Fi and GPS functionalities into cameras, to enhance user experience and convenience. ## Related on Trend Hunter - [Rugged Underwater Cameras](https://www.trendhunter.com/trends/wg-80.md) - [New Normal Camera Concepts](https://www.trendhunter.com/trends/nikon-coolpix-100-remake.md) - [Street-Informed Camouflage Cameras](https://www.trendhunter.com/trends/bape-stash-and-leica.md) - [Screen-Free Digital Cameras](https://www.trendhunter.com/trends/camp-snap-camera.md) - [Translucent Pocket Cameras](https://www.trendhunter.com/trends/clearcam.md) - [Hybrid Triple-Lens Cameras](https://www.trendhunter.com/trends/amkov-f3b.md) - [Encrypted File Camera Models](https://www.trendhunter.com/trends/leica-m11p.md) - [Nature-Friendly Security Cameras](https://www.trendhunter.com/trends/reli-light-cam-d1.md) - [Eco-Friendly Paper Cameras](https://www.trendhunter.com/trends/paper-camera.md)