# Collaborative Camouflage Umbrellas London Undercover Released a Line of Rain Gear with Carhartt By Riley von Niessen | Published 2016-10-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/camouflage-umbrella References: [hypebeast](http://hypebeast.com/2016/10/london-undercover-carhartt-wip-collab) & [londonundercover](https://londonundercover.co.uk/) London Undercover, a luxury store that specializes in high-end rain gear, joined with Carhartt WIP for the creation of a collection of navy and camouflage umbrellas. With two different variations available, consumers can get the co-branded products in a style that best suits them -- as the navy offers a bit more versatility to those who value a minimalist aesthetic. Although the rain gear from London Undercover boasts a steeper price tag than many other brands, the quality of its products ensures that consumers don't have to constantly venture out to buy a new umbrella -- or end up soaked by getting stuck with one that'll be useless in windy weather. Carhartt WIP's mark is made clear on the navy and camouflage umbrellas as well, with its brand name written boldly on the material. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Rain Gear:** The collaboration between London Undercover and Carhartt WIP highlights the trend towards luxury rain gear, offering high-end products that provide both style and functionality. - **Co-branded Products:** The release of the navy and camouflage umbrellas demonstrates the trend of collaborating with other brands to create unique and exclusive products that appeal to a wider range of consumers. - **Minimalist Aesthetic:** The navy umbrella option taps into the trend of minimalism, providing a versatile and sleek design for those who prefer a more understated look. ### Sectors Adopting This - **Fashion:** The luxury rain gear industry can capitalize on the demand for high-end, stylish and durable products that offer protection from the elements. - **Retail:** The collaboration between London Undercover and Carhartt WIP highlights the potential for co-branded products to attract a larger customer base and drive sales. - **Outdoor Accessories:** The release of the camouflage umbrellas presents an opportunity for the outdoor accessories industry to tap into the trend of functional and fashion-forward products that cater to a wide range of consumers. ## Related on Trend Hunter - [Duck Down-Filled Umbrellas](https://www.trendhunter.com/trends/original-duckhead.md) - [Remixed Workwear Street Apparel](https://www.trendhunter.com/trends/borness-mack.md) - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md) - [Collaborative Camp Gear Collections](https://www.trendhunter.com/trends/neighborhood-and-helinox.md) - [British Heritage Fashion](https://www.trendhunter.com/trends/baracuta-x-barbour.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Charity-Benefiting Umbrellas](https://www.trendhunter.com/trends/weatherman-puppies-golf.md) - [Collaboration Camouflage Backpacks](https://www.trendhunter.com/trends/the-brown-buffalo-x-huckberry-concealpack.md)