# Camouflage Ice Cream Baskin-Robbins Creates a First Class Flavor Fit for Soldiers By Meghan Young | Published 2014-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/camouflage-ice-cream References: [hypebeast](http://hypebeast.com/2014/11/baskin-robbins-first-class-camouflage-ice-cream) & [baskinrobbins](https://www.baskinrobbins.com/content/baskinrobbins/en/products/icecream/specialties.html) One-two it to the nearest [Baskin-Robbins](https://www.trendhunter.com/trends/baskin-robbins-1) in order to enjoy a scoop or two of its latest flavor: First Class Camouflage Ice Cream. A mixture of chocolate, salty caramel and [cake flavors](https://www.trendhunter.com/trends/german-chocolate-cake-ice-cream), it is not necessarily the taste that will get people talking, but its look. As its name, First Class Camouflage Ice Cream, alludes to, it takes on the distinct army pattern. Decidedly masculine, which is not something often associated with the frozen treat, the First Class Camouflage Ice Cream can come in a matching waffle cone. Those with a particularly strong sweet tooth will be happy to know that there is an option to top the tough flavor off with additional hot fudge, caramel praline topping, [chopped OREO cookie pieces](https://www.trendhunter.com/trends/oreo-monkey-business) and real whipped cream. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Camouflage Food:** There is an opportunity for creating more unconventional camouflage-themed food products in the market. - **Gendered Food Marketing:** Exploring gender-specific marketing strategies in the food industry can bring new success for companies. - **Unconventional Flavors:** Introducing unique and unexpected flavor combinations can attract adventurous consumers who seek novel taste experiences. ### Sectors Adopting This - **Ice Cream:** The ice cream industry can explore innovative flavors and designs to captivate consumers. - **Food Packaging:** Developing creative packaging designs that resonate with consumers' interests and preferences is a key opportunity in the food packaging industry. - **Food Retail:** Retailers can experiment with unique and themed food offerings to differentiate themselves and attract a wider customer base. ## Related on Trend Hunter - [Brunch-Flavored Ice Creams](https://www.trendhunter.com/trends/baskin-robbins-1.md) - [Featured Ice Cream Flavors](https://www.trendhunter.com/trends/toffee-chocolate-chunk.md) - [Coast-Inspired Ice Creams](https://www.trendhunter.com/trends/beach-day-ice-cream.md) - [Cosmic-Themed Brownie Ice Creams](https://www.trendhunter.com/trends/galactic-brownie-ice-cream.md) - [Dubai-Style Ice Cream Creations](https://www.trendhunter.com/trends/dubai-chocolate-collection.md) - [Candy Bar-Inspired Ice Creams](https://www.trendhunter.com/trends/totally-unwrapped-ice-cream.md) - [Fruit-Infused Ice Cream](https://www.trendhunter.com/trends/grilled-peaches-n-cream.md) - [Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/confetti-brownie-batter.md) - [Hybrid Brownie Ice Creams](https://www.trendhunter.com/trends/brookie-ice-cream.md)