# Intense Camo Clothing Go Undercover With the Camouflage Fashion Trend By The Fashion Spot | Published 2010-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/camouflage-fashion-trend References: [thefashionspot](http://www.thefashionspot.com/fashion-news/news/82388-trend-camouflage) & [style](http://www.style.com/fashionshows/review/F2010RTW-JNWATNBE) The Fall/Winter 2010 fashion weeks have left us with a variety of questionable trends to ponder, and the camouflage fashion trend is the current hot-button topic. While the print is somewhat of a companion trend to the recent military obsession, it’s also gained a lot of popularity all on its own. Camouflage has been spotted in the magazines and on the streets. 

The March 2010 issue of [Elle Italia](https://www.trendhunter.com/trends/ksubi-by-elle-collection) featured camo in one of its edgy editorials shot by Matt Jones, as well as in the most recent issue of American [Vogue](https://www.trendhunter.com/trends/forever-care).



 And perhaps the most memorable tribute to the camouflage fashion trend was Junya Watanabe’s Fall 2010 show in Paris, with [combat boots](https://www.trendhunter.com/trends/soldier-x-timberland) and voluminous hair to die for. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Camouflage Fashion Trend:** The popularity of camouflage fashion as a standalone trend presents opportunities for innovative designs and collaborations. - **Military-inspired Fashion:** The recent military obsession in fashion opens up disruptive innovation opportunities for incorporating camouflage prints and styles. - **Editorial Camouflage:** The integration of camouflage in fashion editorials, such as in Elle Italia and American Vogue, offers possibilities for creative and boundary-pushing fashion photography. ### Industries Being Reshaped - **Fashion Design:** The camouflage fashion trend creates opportunities for designers to create unique and stylish garments utilizing camouflage prints and materials. - **Footwear:** The inclusion of combat boots in the camouflage fashion trend suggests innovative opportunities within the footwear industry, such as incorporating functional design elements. - **Fashion Photography:** The use of camouflage in fashion editorials presents new avenues for photographers to experiment with creative concepts and styles. ## Related on Trend Hunter - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Textured Seasonal Sneakers](https://www.trendhunter.com/trends/leaf-camo.md) - [Camouflage Utility Footwear](https://www.trendhunter.com/trends/realtreepack.md) - [Stealthy Collaborative Apparel](https://www.trendhunter.com/trends/digital-camo-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)