# Modernized Camouflage Apparel Christopher Raeburn and MCM Luxuriously Revitalized a Popular Print By Riley von Niessen | Published 2016-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/camouflage-apparel References: [hypebeast](http://hypebeast.com/2016/9/mcm-christopher-raeburn-made-to-move) & [mcmworldwide](http://www.mcmworldwide.com/en/home) As a means of celebrating its 40th anniversary, [MCM](https://www.trendhunter.com/trends/cuttingedge-wearable-furnishings-mcm-wearable-casa-intersects-luxury-fashio) joined with Christopher Raeburn, a high-profile British designer, to create a series of camouflage apparel that adapts the well-worn print for an aesthetic that verges on futuristic. The fashion label and the designer do this by giving the different patches of color that make up the camouflage apparel a more mechanical structure -- transforming it to be more geometrically inclined. In addition to this, MCM and Christopher Raeburn make use of [unconventional colorways](https://www.trendhunter.com/trends/ultra-violet-collection) for the print, with gray, white and black marking a selection, as well as yellow and purple themes marking others. In addition to functioning as statement-worthy and fashionable wardrobe additions, the camouflage apparel is made with technical material that does well in protecting its wearer from the elements. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 86% | Activity: 30% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Modernized Camouflage:** Designers are altering the classic camouflage print to create a more futuristic and geometrically inclined look. - **Unconventional Colorways:** Fashion brands are using unconventional color themes such as gray, white, black, yellow, and purple for the camouflage print. - **Technical Apparel:** Camouflage apparel is being made with technical materials that offer protection from the elements in addition to being fashionable. ### Who This Affects Most - **Fashion:** Fashion brands have an opportunity to incorporate a modernized camouflage print into their collections, using unconventional colors and technical materials. - **Outdoor Apparel:** Outdoor apparel brands can create technical camouflage apparel that offers protection from the elements, while still being fashionable. - **Military Apparel:** Military apparel companies can explore modernizing the classic camouflage print to create a more futuristic and geometrically inclined look. ## Related on Trend Hunter - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Stealthy Collaborative Apparel](https://www.trendhunter.com/trends/digital-camo-collection.md) - [Camo Design Bag Capsules](https://www.trendhunter.com/trends/herschel-supply-x-realtree.md) - [Cutting-Edge Wearable Furnishings](https://www.trendhunter.com/trends/cuttingedge-wearable-furnishings-mcm-wearable-casa-intersects-luxury-fashio.md) - [Camo Sport Streetwear](https://www.trendhunter.com/trends/cr-life-collection.md) - [Camouflage Utility Footwear](https://www.trendhunter.com/trends/realtreepack.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md)